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StockWaves > Investment Strategies > The Cash Lure: Chase Hundreds of thousands, Discover Vacancy
Investment Strategies

The Cash Lure: Chase Hundreds of thousands, Discover Vacancy

StockWaves By StockWaves Last updated: February 5, 2025 10 Min Read
The Cash Lure: Chase Hundreds of thousands, Discover Vacancy
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A fast announcement earlier than I start right this moment’s submit – My new guide, Boundless, is now out there for ordering!

After an exquisite response through the pre-order section, I lastly have the guide in my fingers and am transport it out shortly. In case you’d prefer to get your copy, click on right here to order now. You may as well get pleasure from decrease costs on multiple-copy orders.

Plus, I’m providing a particular combo low cost for those who order Boundless together with my first guide, The Sketchbook of Knowledge. Click on right here to order your set.


There’s a merciless joke about cash that nobody tells you till it’s too late:

In case you don’t have sufficient, it controls your life. When you have an excessive amount of, it might probably do the identical.

We’re bought this concept from childhood—research laborious, work sensible, climb the ladder, and someday, you’ll come up with the money for to be free. 

Free from stress, free from obligations, free from something that appears like work.

However what occurs while you attain that time and nonetheless really feel empty?

You see, the issue with cash is that “sufficient” is an phantasm. Ask somebody making ₹50,000 a month what quantity would make them really completely happy, they usually may say ₹100,000. Ask somebody making ₹100,000, they usually’ll say ₹500,000. Push that additional, and also you’ll hear ₹1 crore, ₹5 crore, ₹10 crore.

Worse, in right this moment’s world, individuals are overtly flaunting their earnings and web value on social media, which, I’m certain, results in many individuals watching them feeling insufficient and never having sufficient, generally even once they do.

It by no means ends.

There’s a purpose why a number of the wealthiest individuals on the earth hold working—as a result of the sport isn’t over. The end line retains shifting.

If cash alone might purchase happiness, billionaires can be essentially the most joyful individuals on earth. As a substitute, they’re usually a number of the most stressed. They amplify homes (one in my metropolis value $2 billion to make), take grander holidays, prepare lavish weddings, and chase the following excessive—solely to grasp that each new milestone feels similar to the final one.

It’s the hedonic treadmill at its most interesting.

Don’t get me mistaken right here. Cash is freedom. It will probably assist you purchase safety, relieve stress, and open doorways. 

However past a sure level, cash can begin to isolate.

It creates a distance between you and the actual world. I’ve seen it personally in my prolonged household—how wealth, as a substitute of bringing individuals collectively, builds invisible partitions. Some don’t break for generations.

Additionally, when you may afford something, little has actual worth. Meals doesn’t style pretty much as good when each meal is a luxurious. Journey feels boring when each vacation spot is accessible.

One other means cash turns into a lure is when it removes the wrestle that makes achievements significant. If you should purchase your means out of each inconvenience, you lose the satisfaction of overcoming. Life turns into simpler however not essentially richer.

That is my largest fear with this whole thought of constructing “generational wealth.” An excessive amount of of it might probably depart the following era with monetary richness, but additionally with the poverty of creativeness, braveness, and enterprise.

One other lure cash creates is that it makes you query what to do subsequent. Think about if work was solely about earning profits, then what occurs while you don’t must work anymore? What drives you? What makes you get up within the morning?

At a sure degree of wealth, individuals cease enjoying for cash and begin enjoying for which means. Those who don’t? They hold chasing zeros, hoping that someplace alongside the way in which, happiness will catch as much as them. Sadly, it doesn’t at all times occur.

Like, learn this letter from Jake Kassan, the founding father of watch, eyewear, and equipment firm MVMT, who bought it for $100 million in August 2018 to watchmaker Movado after which vented his feelings on Reddit—

Some eye-opening classes, proper?

Kassan is now 33 and, in an interview not too long ago, mentioned, “I can’t purchase extra peace of thoughts. That’s my relationship with cash. I’m grateful for it, I admire it, and I’d somewhat have it than not… but it surely gained’t make me a happier particular person.”

Now, you don’t should have a excessive web value or be ultra-rich to expertise this paradox of luxurious, similar to Kassan. Even small upgrades in way of life can reveal the lure.

For instance, once I purchased a Honda Metropolis in 2015, immediately, my Maruti Alto (my authentic dream automobile) felt insufficient.

After I moved into a much bigger home in 2018, immediately, I wanted extra issues to fill it.

After I began travelling 2AC on the practice, immediately, 3AC felt insufferable (although I nonetheless favor practice journey to flight journey any day!).

Each degree of economic success brings new expectations, new comparisons, and new dissatisfactions. The extra you’ve gotten, the extra it takes to really feel excited once more.


The Sketchbook of Knowledge: A Hand-Crafted Guide on the Pursuit of Wealth and Good Life.

It is a masterpiece.

– Morgan Housel, Writer, The Psychology of Cash


So, what’s the answer to keep away from the cash lure?

To every his personal, however I believe one possible resolution is to redefine wealth past cash. 

True wealth is well being, relationships, freedom, and objective. Use cash simply as a instrument; don’t make it the aim.

One other resolution is to discover which means exterior of accumulation. If the one purpose you’re working is to earn more money (and so you may speak about it), you’ll by no means know when to cease. So, discover work that issues past the cash it might probably earn you.

A 3rd resolution is to embrace your monetary limitations and constraints. Typically, the happiest moments come from not having the whole lot at your fingertips. If you’re in your mid-forties like me, look again to your growing-up years within the India of Nineties, and also you’ll perceive what I’m making an attempt to say right here.

Keep in mind when having a single bicycle within the neighbourhood meant each child took turns using it? Or when Sunday’s episode of Mahabharat or Shaktimaan was essentially the most thrilling occasion of the week? Birthdays meant do-it-yourself cake, and a brand new comedian guide—Tinkle, Champak, or Chacha Chaudhary—felt like a treasure. Ice cream was a particular outing, not a every day indulgence. Household holidays weren’t worldwide getaways however street journeys to a relative’s home, packed in an Ambassador or a Maruti 800, the place the journey was half the enjoyable.

We didn’t have the whole lot, however we had sufficient. And someway, that made the whole lot extra particular.

Lesson? Shortage creates appreciation. Battle makes achievements significant.

If there’s one huge lesson I’ve realized about cash in my life, it’s that it’s highly effective however a horrible grasp. 

In case you don’t resolve how a lot is sufficient, the world will resolve for you—and the reply will at all times be extra.

Your actual win? Figuring out when to cease chasing and begin dwelling.


P.S. Need to depart you with a passage from my guide Boundless, from the chapter on Joseph Heller’s lesson on what it means to have “sufficient”—

Click on right here to take a look at Boundless. It incorporates 52 classes throughout themes like self-discovery, coping with adversity, conscious dwelling, private development, and societal virtues—every designed to information you towards a lifetime of which means, development, and fulfilment. Thanks!

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