On an enormous, 2,250-acre web site about 250 miles north of New Orleans, a whole lot of building employees and tons of heavy tools are turning former soybean fields into what would be the largest information middle within the Western Hemisphere. And within the course of, officers say, they’re reworking Louisiana’s economic system.
“It put us on a scale that has lots of people, not simply domestically, however internationally, form of rethinking Louisiana,” Secretary of Financial Growth Susan Bourgeois instructed CNBC.
Meta, the mum or dad firm of Fb, Instagram and WhatsApp, introduced in December that it had chosen Louisiana as the positioning for its largest information middle thus far — a $10 billion hub for its quickly rising synthetic intelligence operations. The announcement set off the general public section of a sprawling, actual world experiment within the promise and the peril of information facilities — which have develop into among the many most sought-after trophies within the battle between the states for enterprise.
Information facilities are basically large collections of pc servers, that are wanted to course of enormously complicated operations for issues like synthetic intelligence and information storage. They sometimes take up huge areas and use big quantities of energy and water, however they make use of only a few folks. Meta’s latest information middle will in the end create simply 500 everlasting jobs, although employment will briefly swell to about 5,000 throughout building. Nonetheless, Meta discovered itself with no scarcity of suitors prepared to satisfy its calls for.
“We set out searching for a spot the place we may increase into gigawatts fairly rapidly, and actually get transferring inside that group on a big plot of land in a short time,” mentioned Rachel Peterson, vice chairman of information facilities for Meta. “We checked out discovering very, very massive contiguous plots of land that had entry to the infrastructure that we’d like, the vitality that we wanted, and will transfer very, in a short time for us.”
A shovel-ready web site, 1,700 soccer fields in measurement
Web site of Meta’s deliberate $10 billion information middle in Louisiana is underneath building on former soybean fields, and would be the largest information middle within the Western Hemisphere.
CNBC
Louisiana was one of many few states that might ship a web site as massive as Meta wanted — the equal of about 1,700 soccer fields. The state had already bought many of the land, in rural Richland Parish, again in 2006 in hopes of luring an automotive plant that by no means materialized.
As for the vitality — the Meta web site will use roughly twice as a lot electrical energy as town of New Orleans on a peak day — native utility Entergy mentioned it may ship.
“What I see is a chance for this business to develop in a manner it hasn’t seen in lots of many years,” mentioned Phillip Could, CEO of Entergy Louisiana. The corporate is searching for regulatory approval to construct not one, however three gas-fired energy crops on the web site, at a value of greater than $3 billion.
The one piece Louisiana didn’t have was one which Bourgeois mentioned was non-negotiable for Meta: a program to permit the corporate to keep away from paying doubtlessly billions of {dollars} in gross sales tax on the tools to construct and function the middle.
Final June, solely six months after taking workplace, Republican Gov. Jeff Landry signed into legislation a 20-year gross sales tax exemption for information facilities constructed earlier than 2029. The truth that the state was courting Meta on the time was not disclosed.
“The Meta of us made it clear to us from day one which to ensure that a undertaking like this to occur in any state, that exemption or rebate — regardless of the components is — has to exist,” Bourgeois mentioned.
“It is one of many issues that we take a look at,” mentioned Peterson. “Clearly these are very excessive funding capital tasks for us and any others who’re creating information facilities and investing them. So, we do take a look at the general value of the undertaking to verify it is consistent with what we might count on,” she added.

Governor Landry mentioned in an interview with CNBC from the development web site that the deal is transformational for the state as a result of your complete historical past of Louisiana’s financial exercise has been centered on the coast and industries similar to refining. “That is the primary time we see this measurement undertaking on this space of the state. … That is going to rework Northern Louisiana,” he mentioned.
Landry mentioned the deal would have by no means come to Louisiana had the tax advantages not been included. “I am a enterprise man,” Landry mentioned. “What we all know is while you take a look at the general complete bundle right here, it is within the black. For native authorities, and the state, and the way you get to the underside line is irrespective to me,” he added.
A current CNBC investigation discovered that in simply the previous 5 years, 16 states have handed out almost $6 billion in comparable gross sales tax breaks, and that’s simply those which were disclosed. Extra usually, the quantities are both undisclosed, or, as seems to be the case in Louisiana, officers do not know the precise value but.
An evaluation by the state’s Legislative Fiscal Workplace in Could mentioned the inducement may value the state “tens of tens of millions of {dollars} or extra every year, probably via (fiscal yr) 2059.”
However no matter the fee, Bourgeois mentioned the advantages of the undertaking outweigh it.
“This wasn’t about what the state would win or lose, simply that one remoted gross sales tax,” she mentioned. “This was about we need to compete with Texas. We need to compete with Mississippi, Alabama, Georgia, South Carolina, all our Southern neighbors.”
Meta earned $164.5 billion in income final yr.
The vitality equation in state with spotty grid monitor file
There are additionally issues concerning the vitality wants of the power, though Entergy has dedicated to generate huge quantities of electrical energy to help it.
The Louisiana Public Service Fee is contemplating the utility’s proposal to construct three new energy crops. However a citizen’s group, Alliance for Reasonably priced Vitality, is warning that the undertaking may compromise the state’s energy grid and improve electrical energy charges statewide.
“Whereas they’re constructing new energy crops, they’re additionally including an enormous client of electrical energy,” mentioned Jackson Voss, Local weather Coverage Coordinator for the group. “Which suggests we’re all nonetheless going through the identical vulnerabilities that we have been earlier than, however now with an enormous new information middle added on.”
Louisiana has a spotty monitor file on grid reliability. In line with U.S. Division of Vitality information analyzed by CNBC for this yr’s America’s Prime States for Enterprise examine, the common Louisiana buyer misplaced energy for 9.7 hours in 2023, the latest information accessible, rating the state in fortieth place, although Entergy by itself carried out considerably higher.
Nonetheless, as many as 100,000 Entergy prospects within the New Orleans space misplaced energy on Memorial Day weekend when the regional energy grid grew to become overloaded.
Entergy’s Could mentioned that the added technology capability for the Meta facility — together with 1,500 megawatts of solar energy along with the gas-fired crops — will make the grid extra secure, not much less. And he mentioned the undertaking will in the end cut back electrical payments throughout the state.
“We’re getting new energy crops that shall be enhancing by way of the effectivity. There shall be decrease gas prices because of including incremental, extra environment friendly energy crops,” he mentioned.
Plus, he mentioned, whereas Entergy pays for the ability crops, Meta pays for the infrastructure to connect with them.
“So, a whole lot of tens of millions of {dollars} of help from this buyer that might not in any other case have been there had Meta not come.”
Extra essential, he mentioned, the undertaking shall be an enormous financial increase for Richland Parish — one of many poorest areas within the state, if not the nation.
“This huge $10 billion funding, coupled with the billions of {dollars} that we will make investments ourselves, goes to convey new alternatives for these communities,” he mentioned.
“500 jobs in Richland Parish, and even on this northeast Louisiana area, is transformational,” Bourgeois mentioned.
Governor Landry additionally pushed again on the criticism that the undertaking solely creates 500 jobs. “I am going to take it. 5 jobs was a giant deal on this space. I do not know the place the individuals are who complain about 500 jobs, however I am going to take them in Louisiana,” Landry mentioned. “We’ll take each job we are able to get.”
He added that the 5,000 building jobs start to “construct out” the financial story.
Bourgeois mentioned the undertaking opens the door for extra of the identical.
“I may attempt to promote Louisiana to the world for a very long time,” she mentioned. “The truth that [Meta] selected us makes my job lots simpler.”