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Reading: Up 10% in per week, is that this FTSE 100 inventory set to be the comeback story of 2025?
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StockWaves > Global Markets > Up 10% in per week, is that this FTSE 100 inventory set to be the comeback story of 2025?
Global Markets

Up 10% in per week, is that this FTSE 100 inventory set to be the comeback story of 2025?

StockWaves By StockWaves Last updated: August 11, 2025 4 Min Read
Up 10% in per week, is that this FTSE 100 inventory set to be the comeback story of 2025?
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Contents
The outcomesNot the tipValuationThe comeback story of 2025?

Picture supply: Getty Pictures

Diageo (LSE:DGE) shares are up 10% for the reason that agency launched its full-year earnings on Monday (4 August). I personal shares within the FTSE 100 drinks firm and I believed the outcomes had been… advantageous.

Importantly although, each the agency’s outcomes and its ahead steering had been forward of analyst expectations. And loads of the time, that is what makes share costs transfer within the quick time period.

The outcomes

Within the 12 months main as much as 30 June, Diageo reported natural gross sales development of 1.7%, whereas earnings per share fell 0.7% as a result of elevated investments in amenities. Neither of those numbers are significantly inspiring, however each are forward of what analysts had been anticipating. And that’s a part of the explanation the inventory’s responded positively.

The corporate’s forward-looking steering was rather more constructive. Diageo expects comparable gross sales development in 2026, however is seeking to make a sequence of price cuts, which ought to result in 5% revenue development.

That is very clearly higher than buyers had anticipated, but it surely’s value maintaining issues in context. And to be truthful, the market’s doing this – the inventory’s nonetheless down 22% for the reason that begin of the yr.

Not the tip

Till February, Diageo’s official medium-term steering was for natural income development to be within the area of 6%. And with the agency set to realize 1.7% once more subsequent yr, that appears a great distance off.

Moreover, whereas the plan to scale back prices is perhaps a superb one, it’s not likely a method for long-term development. There’s solely a lot cost-cutting to spice up income any enterprise can do.

After the Second Battle of El Alamein, Winston Churchill famously stated: “This isn’t the tip. It isn’t even the start of the tip. However it’s, maybe, the tip of the start”.

That’s just about my view on Diageo in the intervening time. The enterprise is a great distance off the place I might need hoped it could be, however it’s – at the least – beginning to present indicators of arresting the decline.

Valuation

Diageo’s a captivating inventory. When issues are going effectively, buyers give attention to its apparent strengths, however once they begin to go fallacious, the market sees nothing however threats.

The reality – as is usually the case – might be someplace within the center. The FTSE 100 agency’s manufacturers and scale are a real energy, however GLP-1 medication are additionally a really actual problem.

Which means the trick in terms of shopping for the inventory is to try to work out when buyers are pessimistic and specializing in the negatives. That’s when the shares commerce at enticing costs.

Regardless of the share value climbing 10% within the final week, I believe that is nonetheless the case. A price-to-earnings (P/E) ratio of 16 is in direction of the decrease finish of the place the inventory has traded over the past 5 years.

The comeback story of 2025?

Diageo’s set out a transparent agenda for development over the following 12 months. And this was undoubtedly a constructive shock for the inventory market, which is why the share value has jumped. 

I don’t suppose the inventory’s going to be the comeback story of 2025. However I’m optimistic this is perhaps the yr when the corporate manages to cease the downturn of the previous few years. I really feel it’s value watching.

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