An interview with Seethala Karipineni, Founding father of Saka Organics, a sustainable skincare model
On this interview, Seethala Karipineni, founding father of Saka Organics, discusses her ardour for sustainable skincare.
She shares insights into her journey of making a model that prioritizes pure substances and eco-friendly practices, aiming to encourage shoppers to embrace a extra accountable strategy to magnificence.
What impressed you to begin Saka Organics, and the way did you determine the necessity for natural private care merchandise out there?
Seethala Karipineni: Saka Organics started with a easy but highly effective thought: empowering ladies via significant work. Early on, I taught soap-making expertise to ladies in rural communities, serving to them construct sustainable livelihoods.
This expertise confirmed me how pure, sincere merchandise can create actual impression—not only for customers, however for the individuals who make them.
On the similar time, I seen a niche out there. Many private care merchandise had been both sophisticated, crammed with chemical substances, or lacked transparency.
Individuals deserve higher—clear, easy, and reliable choices that don’t drive you to second-guess what’s inside.
That’s why Saka Organics is constructed on honesty and empowerment. We give attention to easy, pure formulations and work intently with women-led groups and native farmers.
Our purpose is to supply private care merchandise which are efficient, accessible, and rooted in take care of each individuals and the planet.
Are you able to share the journey of creating your first product and the challenges you confronted?
Seethala Karipineni: Our first product was fundamental handmade cleaning soap. I began engaged on it throughout faculty, utilizing easy substances and trial-and-error strategies.
We weren’t pondering of a model again then—it was nearly studying and instructing a talent to rural ladies. However even in that course of, I spotted how highly effective easy, pure substances could be.
Later, in the course of the pandemic, I began experimenting once more in my dad’s lab—this time with extra intention. I used to be studying about substances, testing totally different formulations, and understanding how each labored on totally different pores and skin sorts.
The most important problem early on was attaining constant high quality. Pure substances can fluctuate primarily based on seasonality and sourcing, which impacts how the product performs.
Getting the formulation good—and guaranteeing it remained secure and efficient throughout each batch—took a variety of trial, error, and studying. This expertise taught me that product growth isn’t actually completed; it’s a steady cycle of refining, testing, and adapting.
That first product laid the muse for the way we nonetheless work at Saka: maintain it easy, maintain it efficient, and don’t overcomplicate it.
How do you differentiate Saka Organics from different manufacturers within the private care trade?
Seethala Karipineni: Saka Organics creates pure skincare, haircare, and oral care merchandise utilizing minimal, clear substances sourced straight from native farmers. In a market flooded with chemical substances and overclaims, we provide a less complicated, safer different rooted in readability, care, and consciousness.
Each product is made in-house at our FDA-approved manufacturing facility. We don’t outsource a single step—from formulation and testing to packaging. This hands-on strategy lets us management high quality, cut back waste, and stay absolutely clear with each batch.
We work seasonally, launching only some merchandise at a time—primarily based on relevance, not tendencies. No jargon, no inflated guarantees. Simply sincere, efficient merchandise made to final.
At Saka, simplicity guides every thing—from our ingredient record and packaging to our model voice. We management your complete provide chain, staying true to our high quality and values each step of the way in which.
Most significantly, we construct Saka alongside a powerful, predominantly women-led staff, creating significant livelihoods via each small-batch, intentional product we make.
Saka goes past the same old D2C mannequin. You’ll discover us in boutique cafés, wellness corners, considerate reward platforms, trendy retail cabinets, and resort rooms that care.
We additionally empower manufacturers via white labelling—serving to them inform their very own story with merchandise made with care. At Saka, we’re not simply constructing a skincare model—we’re nurturing a kinder, extra aware private care ecosystem.
What are your ideas on the present tendencies within the natural private care market?
Seethala Karipineni: The market is oversaturated, and everybody needs to look “inexperienced.” However I feel we’re at some extent the place shoppers are craving readability greater than claims.
The tendencies we discover related are:
- Seasonal care over static SKUs
- Ingredient traceability—individuals wish to know who grew it, the way it’s made
- Fewer, extra purposeful merchandise—over hyper-targeted “options”
- Objective-led manufacturers with precise backend alignment, not simply aesthetics
That mentioned, the true shift is in client conduct, shifting away from advertising and marketing jargon and gravitating towards merchandise that really work and really feel good over time. That’s the place Saka matches in.
Are you able to focus on any partnerships or collaborations which have been pivotal for Saka Organics?
A number of key collaborations have helped form how Saka is perceived. On the institutional facet, being incubated at NSRCEL, IIM Bangalore gave us entry to mentorship and construction that formed our early technique.
We’ve additionally discovered sturdy resonance with boutique accommodations, eco-resorts, and wellness retreats. These are areas the place friends are already aware of what they devour—and that’s the place Saka matches completely.
Supplying our handwashes, soaps, and oils to those companions has not solely helped drive trial however has additionally validated that Saka belongs in experiences which are aware, sluggish, and rooted in high quality.
We additionally work straight with native farming communities and ladies’s self-help teams—these are usually not simply suppliers, they’re long-term companions in constructing a extra resilient, clear provide chain.
How do you envision the way forward for Saka Organics within the subsequent 5 years?
Seethala Karipineni: We wish to be the go-to model for individuals searching for minimal, clear, and efficient private care merchandise rooted in native knowledge. Within the subsequent 5 years, we see Saka rising right into a model that’s not solely trusted for its merchandise but in addition revered for its individuals, processes, and objective.
We’re increasing our product vary, specializing in sustainable packaging, and constructing stronger retail and digital distribution.
Our roadmap consists of:
- Deepening our presence on on-line channels with choose, seasonal SKUs
- Increasing offline via curated trendy commerce and lifestyle-driven shops
- Rising the institutional and gifting verticals—particularly with HORECA, wellness retreats, and corporates
- Strengthening white labelling partnerships to assist like-minded manufacturers with high quality, ready-to-scale formulations
- Constructing instructional and experience-driven codecs—whether or not it’s workshops, pop-ups, or brand-led content material
However most significantly, we wish to maintain the backend sturdy—extra farmer partnerships, extra ladies within the workforce, and extra innovation on the processing and packaging ranges.
What recommendation would you give to aspiring entrepreneurs within the private care trade?
Seethala Karipineni: Begin small. Be sincere. Focus in your product. Don’t chase tendencies—resolve actual issues. Know your substances, check relentlessly, and keep near your client. In the event you construct one thing significant and do it with care, individuals will discover.
Seethala’s dedication to sustainability and innovation positions Saka Organics as a frontrunner within the skincare trade, encouraging a shift in direction of environmentally aware selections.
Her imaginative and prescient not solely enhances magnificence but in addition fosters a deeper reference to nature, paving the way in which for a extra sustainable future.
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