An Unique Interview with Samir Srivastav, CEO of Seems to be Salon, a premium magnificence salon for women and men
Samir Srivastav, CEO of Seems to be Salon, leads one in all India’s most distinguished premium magnificence salon chains for women and men.
On this unique interview, he shares insights on scaling luxurious grooming, delivering unmatched buyer experiences, and shaping the way forward for magnificence providers throughout the nation.
Are you able to inform us about your journey and a few of the key challenges you’ve confronted?
Samir Srivastav: My skilled journey has been pushed by a deep-rooted perception within the energy of service excellence and human capital within the magnificence providers business.
Over time, I’ve had the privilege of main a number of companies throughout wellness, magnificence retail, and I want to say hospitality—culminating in my present function as CEO of Seems to be Salon.
A homegrown model nationwide footprint throughout 240 salons in 54 cities got here with its challenges: managing consistency of service, increasing into new markets with differing shopper behaviour, and making certain each workforce member—from stylist to salon associate—feels a part of a unified imaginative and prescient.
What motivated you to enter this business, and what made you give attention to magnificence particularly?
Samir Srivastav: The wonder business is among the few sectors the place transformation is rapid and deeply private. What drew me in was the emotion of confidence and pleasure our work evokes in shoppers.
It’s about greater than hair or make-up—it’s about self-expression, wellness, and id. My give attention to this business stems from a ardour to mix structured enterprise technique with artistic freedom, and a want to scale a premium Indian model rooted in expertise and repair.
May you describe the Seems to be Salon Promoting Proposition (USP) inside your business?
Samir Srivastav: Seems to be Salon stands out for its scale with soul. Whereas we’re one in all India’s largest salon chains, our edge lies in personalised service, curated luxurious, and steady talent improvement.
We associate with prime international manufacturers like L’Oréal, Kérastase, Redken, and Dermalogica, but we additionally develop our personal personal labels that cater particularly to Indian pores and skin and hair wants.
From AI-based consultations to massive weddings & bridal experience and luxurious grooming, our USP is delivering aspirational magnificence providers throughout India that’s additionally extremely related and result-driven.
In what methods do you keep up to date with the newest tendencies and developments in your business to make sure the model stays aggressive?
Samir Srivastav: Our edge lies in listening intently—whether or not it’s shoppers , stylists, or international development forecasts. I actively take part in worldwide magnificence exhibitions , work together with our model companions and check improvements throughout flagship salons earlier than scale.
We’re additionally adapting to a youthful clientele—millennials and Gen Z—by introducing sustainable practices, aware product traces, and digital-first experiences.
Are you able to talk about any challenges you’ve confronted in advertising and the way you’ve overcome them?
Samir Srivastav: We shifted from product-led messaging to storytelling—targeted on transformations, artist experience, and actual visitor experiences.
Collaborations with influencers, interactive salon experiences, and regional storytelling helped create deeper connections. Most significantly, we let the work converse—blissful shoppers are essentially the most highly effective entrepreneurs.
How does your model implement moral practices?
Samir Srivastav: We’re dedicated to aware luxurious. Our salons are more and more adopting sustainable practices—decreasing plastic use, sourcing moral substances, and supporting cruelty-free manufacturers.
We additionally prioritise the wellbeing of our artists, with a powerful give attention to honest employment, ongoing coaching, and a protected, inclusive setting. Ethics, for us, additionally imply accountability in direction of neighborhood.
Future imaginative and prescient and enlargement plans of the model?
Samir Srivastav: We’re targeted on rising not simply in quantity, however in relevance. Within the subsequent 2-3 years, we goal to deepen our presence in West East & SouthIndia whereas introducing specialised providers—like wellness massages and AI-driven hair diagnostics.
Worldwide enlargement is on the radar, in addition to tapping into the resort spa and boutique salon areas.Our long-term imaginative and prescient is to make Seems to be a whole magnificence and wellness ecosystem, rooted in Indian expertise and international excellence with 500 Salons.
What are your success ideas for younger and aspiring entrepreneurs?
- Keep obsessive about the shopper expertise—it’s your north star.
- Don’t concern scale, however construct methods earlier than you develop.
- Spend money on your workforce—talent, reward, and empower them.
- Authenticity wins. Don’t comply with tendencies blindly; create your personal.
- Lastly, resilience beats expertise on most days—hold displaying
Samir Srivastav’s imaginative and prescient for Seems to be Salon blends innovation, high quality, and elegance—setting new benchmarks in India’s magnificence and grooming business.
His management continues to encourage a tradition of excellence whereas redefining premium experiences for shoppers nationwide.
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