Aza Fashions, India’s main multi-designer luxurious retail vacation spot, proudly declares an thrilling collaboration with 5 influential South Asian ladies from the U.S.—Ami Desai, Shivani Bafna, Sheena Melwani and Michelle Ranavat.
This collaboration spotlights their journeys in magnificence, style, entrepreneurship, and content material creation whereas fostering significant conversations on id, empowerment, and mentorship.
Bringing collectively trailblazers from numerous fields, this marketing campaign goals to introduce South Asian expertise to a wider viewers, particularly in India. The ladies featured on this collaboration have every constructed highly effective private manufacturers that commemorate tradition and encourage change:
- Ami Desai – A magnificence knowledgeable, media character, and entrepreneur redefining magnificence requirements and illustration.
- Shivani Bafna – A content material creator and entrepreneur bridging the hole between South Asian traditions and modern life-style by way of her ventures, Corefelt and Marigold Diaries.
- Sheena Melwani – A singer-songwriter and social media sensation, recognized for her heartwarming content material that fuses humor, music, and household.
- Michelle Ranavat – Founding father of RANAVAT, a luxurious skincare model rooted in Ayurvedic magnificence, bringing Indian heritage to international skincare.
This collaboration, captured by way of a visually placing marketing campaign, embraces themes of authenticity, ambition, and cultural pleasure. It’ll characteristic the best creations from distinguished designers comparable to Seema Gujral, Ridhi Mehra, Bhumika Sharma, Charu & Vasundhara, Matsya and plenty of extra.
With a robust give attention to mentorship, the initiative underscores the significance of supporting rising South Asian voices within the international style and life-style house.
Talking of the collaboration, Devangi Nishar Parekh, Managing Director of Aza Fashions, stated, “At Aza Fashions, we have fun range and the evolving narratives of South Asian id internationally.
This marketing campaign is about greater than style—it’s about storytelling, empowerment, and galvanizing the following era of South Asian ladies to embrace their heritage whereas forging their very own paths.”
By means of this partnership, Aza Fashions continues to champion innovation, illustration, and inclusivity in luxurious style, bringing collectively a group of highly effective voices shaping the way forward for South Asian affect worldwide.
Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint won’t be accountable in any approach for the content material of this story.
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