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Reading: Because the FTSE 100 hits an all-time excessive, I’m following Warren Buffett’s recommendation!
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StockWaves > Global Markets > Because the FTSE 100 hits an all-time excessive, I’m following Warren Buffett’s recommendation!
Global Markets

Because the FTSE 100 hits an all-time excessive, I’m following Warren Buffett’s recommendation!

StockWaves By StockWaves Last updated: July 20, 2025 4 Min Read
Because the FTSE 100 hits an all-time excessive, I’m following Warren Buffett’s recommendation!
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Contents
What Buffett sees as a chanceSearching for high quality on the proper worth

Picture supply: The Motley Idiot

It has been every week to pop the champagne corks, with the FTSE 100 index of main blue-chip shares reaching a brand new all-time report excessive. Which will seem to be a trigger for celebration, however it additionally dropped at thoughts for me some recommendation from billionaire investor Warren Buffett.

Buffett famously cautioned buyers “to be fearful when others are grasping and to be grasping solely when others are fearful”.

A record-setting index may imply that some buyers are getting grasping. So, would possibly now be the time to be fearful as an investor?

What Buffett sees as a chance

When Warren Buffett talks about being fearful, it might sound like a doable trigger for concern.

Then once more, he’s additionally on report as saying that he wouldn’t commerce a second of fine sleep for further income. So, what’s he getting at when he talks about being fearful when others are being grasping?

The best way I interpret that’s as a warning towards being carried away with the joy of a strongly performing market. Simply because the market is doing properly doesn’t essentially imply that it’ll preserve doing so.

Importantly, Buffett’s strategy shouldn’t be merely to keep away from the market when it does significantly properly. He does what he all the time does, which is trying to purchase into “nice corporations at enticing valuations”.

Even when the market general is using excessive, that doesn’t imply that each one shares are doing properly.

Searching for high quality on the proper worth

For instance, one share I’ve purchased this 12 months is Diageo (LSE: DGE).

Whereas it has a stake in Moët Hennessy, I think that Diageo’s chief govt might not have been popping any champagne corks this week regardless of the FTSE 100 hitting new highs.

That’s as a result of it was introduced that she was leaving the Guinness brewer. Its share worth has fallen precipitously below her comparatively transient management and the Diageo share worth is now 32% decrease than 5 years in the past. Clearly, many potential Diageo buyers have grown fearful. In contrast, I’ve been what Warren Buffett describes as grasping, scoping up Diageo shares for my portfolio.

I hope the subsequent boss does higher, however the firm’s challenges aren’t restricted to only its selection of chief govt. Lots of Diageo’s premium spirit manufacturers proceed to combat weak demand in key markets.

Youthful generations are much less prone to drink alcohol than their older kin. That might imply a long-term demand decline like we’ve got seen within the tobacco trade.

Nonetheless, I reckon Diageo has lots going for it even now. It owns loads of robust manufacturers that give it pricing energy, a enterprise attribute Warren Buffett values extremely. Certainly, Buffett invested in Diageo’s predecessor firm some many years in the past.

Diageo is massively worthwhile. It is usually one in every of only some FTSE 100 corporations to have grown its dividend per share yearly for many years.

The Diageo share worth remains to be not precisely a screaming cut price. It’s promoting for 16 instances earnings. However I see that as a sexy worth for what I reckon is a good enterprise.

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