Conversations with Vanshika and Shivangi Kajaria of SPA Group

An interview with Shivangi Kajaria and Vanshika Kajaria, next-generation leaders of SPA Group, a outstanding participant within the ultra-luxury actual property trade

In an unique interview, we converse with Vanshika and Shivangi Kajaria, the visionary sisters main SPA Group, a trailblazer within the ultra-luxury actual property sector.

Their revolutionary strategy and dedication to excellence are reshaping the panorama of luxurious residing, making them influential figures within the trade.

Are you able to share a bit about your backgrounds and what impressed you to hitch the household enterprise at SPA Group?

Vanshika: I accomplished my Bachelor of Science in Advertising and marketing with Administration from the College of Exeter, UK, following it up with a Grasp of Science in Entrepreneurship from Bayes Enterprise Faculty (previously often known as CASS), London.

I presently look into the Gross sales & Advertising and marketing vertical at SPA Group- accountable for strengthening the corporate’s model visibility and market outreach.

My father, Prashant Kajaria, has at all times been a mentor to me, and I used to be drawn to his imaginative and prescient from an early age.

Even after I was nonetheless in class, I’d intern all through the summer season to achieve firsthand expertise and be part of the enterprise.

Watching him deal with individuals with empathy, flip issues into options, and lead with readability impressed me to develop, tackle extra accountability, and really perceive what it means to guide with goal.

Shivangi: After finishing my BBA from Goizueta Enterprise Faculty, Emory College, and a stint in technique consulting in Washington, D.C., I joined SPA Group in the course of the pandemic to assist its digital transformation and rebranding.

Till then, I noticed “enterprise” as a mere skilled pursuit – however working alongside my father, I felt, for the primary time, a deep sense of possession and accountability towards a legacy.

Seeing his integrity, grit, and a spotlight to element in navigating the complexities of doing enterprise in actual property reshaped my understanding of management and taught me that true luxurious lies in thoughtfulness, not extra.

Impressed by this, I pursued an MBA at Oxford’s Saïd Enterprise Faculty and returned with renewed goal and deeper dedication. As we speak, I lead mission improvement, technique, finance, and operations at SPA Group, centered on constructing significant, tangible, and lasting affect.

Becoming a member of SPA Group felt like a pure extension of our objectives—to kind experiences, not simply buildings; to hold ahead a practice of excellence whereas bringing our personal sensibility to the environments we curate and construct on the legacy our father labored laborious to create and instill in us.

What are a few of the greatest challenges you face as next-generation leaders, and the way do you intend to beat them?

Vanshika: One in every of our most troublesome challenges is to evolve the enterprise with altering instances whereas remaining dedicated to the group’s core beliefs. It’s a fragile stability between preserving custom and bringing in new, forward-thinking concepts.

Shivangi:  In at this time’s fast-paced surroundings, it may be simple to pursue traits, however we stay dedicated to clever, long-term development.

We need to overcome these issues by remaining grounded, actively listening, and creating with readability and goal.

We’re additionally making an attempt to modernise conventional strategies of working by implementing stronger programs, streamlined processes, and applicable know-how and software program.

How do you strategy advertising and marketing within the ultra-luxury actual property sector, and what distinctive methods have you ever launched?

Vanshika: Within the ultra-luxury actual property trade, our advertising and marketing technique focusses on expertise and actuality over conventional gross sales discuss. We prioritise consumer relationships as the important thing premise for providing our extremely luxurious bespoke communities.

Open and sincere communication is crucial—we spend time understanding our valued purchasers’ objectives, aspirations, and life in an effort to determine areas the place we might play a catalytic function in serving to them fulfil their desires by means of our choices.

On the similar time, we’re very aware of preserving the exclusivity of our limited-edition providing. We use an invite-only course of to rigorously display screen and attain the proper viewers.

Right here, our community of vital influencers, trusted trade companions, household workplaces, and already valued purchasers function ambassadors, organically spreading the phrase in the fitting circles.

As younger leaders, how do you preserve a stability between your skilled duties and private passions?

Discovering stability is an ongoing problem for younger leaders, significantly in a household agency the place you’re captivated with work and it steadily spills over onto the dinner desk.

We make an effort to maintain related to our explicit pursuits, whether or not it’s spending time with household, practising tennis or boxing, travelling, or just disconnecting to recharge. Being siblings is useful; we maintain one another accountable and find time for life exterior of labor.

Whereas recreation is crucial as a family-run enterprise, work is of the utmost significance, and opposite to the reality, we do sometimes need to sacrifice our me-time to deal with the calls for of our work.

What are your long-term objectives for each yourselves and SPA Group within the subsequent 5 to 10 years?

Vanshika: I want to develop right into a dynamic chief that balances creativity and goal, at all times being attentive to the necessities of our crew and our purchasers.

Giving again to society, remaining grounded, and cultivating a value-driven legacy are important for the kind of individual and entrepreneur I aspire to be.

Shivangi: My long-term objective is to proceed creating as a compassionate and clever chief who fosters deep, significant relationships inside and outdoors of the enterprise.

I need to keep true to our rules whereas at all times innovating, guaranteeing that we go away behind thoughtfully designed, future-proof environments for generations to take pleasure in.

As a crew, our long-term objective for SPA Group is to internalise and reside out our core philosophy—you matter—at each touchpoint, from workers and distributors to purchasers and repair suppliers.

With the success of tasks equivalent to Frangipani and Ecocity, we hope to proceed pushing boundaries and redefining each bespoke luxurious and reasonably priced luxurious in India.

With a booming and evolving market like Bangalore, we see huge alternatives to serve a broad spectrum of audiences—from the discerning bespoke luxurious consumer to the aspirational Gen Z and millennial purchaser—by delivering future-forward, detail-oriented environments that actually embody our ethos.

Are you able to share any philanthropic tasks you’re concerned in and the way they align with SPA Group’s values?

Shivangi: SPA Group presently presents scholarships to meritorious and deserving college students, as a part of our involvement within the training sector.

We even have quite a lot of welfare schemes for our development staff. I volunteer as a MiTR Mentor with VIDYA India, a non-profit group, the place I personally coach native faculty college students in verbal and written English and assist them put together for profitable job interviews.

We imagine there’s much more scope to extend our CSR and philanthropic initiatives, a big focus for us this yr.

What are your predictions for the way forward for the ultra-luxury actual property market, particularly in gentle of world financial adjustments?

Shivangi: With India now rating the fourth largest GDP and quickly progressing up towards the third place, the nation’s ultra-luxury actual property future seems to be fairly promising.

In a rustic of 1.5 billion individuals, rising disposable revenue is creating an amazing potential within the ultra-luxury sector.

We’re seeing a shift in client angle, significantly in our area of interest of understated bespoke luxurious, the place conventional markers like location, worth tags, and flashy interiors are now not the only indicators of luxurious.

As we speak, true luxurious is described as house, the surroundings, and the liberty to design your personal house.

Extremely-high-net-worth people (UHNWIs) are progressively shifting away from cookie-cutter villas and so referred to as luxurious villas or house complexes in favour of extra intimate, curated, and custom-built communities that replicate their very own beliefs and life-style.

What recommendation would you give to aspiring entrepreneurs seeking to enter the luxurious actual property market?

Bespoke luxurious at this time is extra about creation of a sustainable life-style than simply materialistic opulence-focus on purposeful design. Perceive your viewers nicely, and keep away from slicing corners on high quality, house, or design consistency.

Most significantly, be true to your imaginative and prescient; the right clientele will join with it. The secret is endurance and sincerity; the fitting people will naturally resonate with what you’ve made, even when it takes somewhat longer for the product to achieve them.

Is there the rest you wish to share about SPA Group?

Vanshika: SPA Group, based in 1972 by Sushil Kajaria and expanded by his sons Prashant and Amit Kajaria, is a financially robust, debt free and future-focused conglomerate.

With a presence throughout bespoke luxurious actual property, liquid warehousing (working Jap India’s largest tank terminal at 1,40,000 KL), agricultural advertising and marketing, power storage, inexperienced tech, and horticulture, the Group is thought for pioneering innovation throughout sectors.

Philosophy: You matter. In each single factor we craft for you, we ship greater than we promise. Our prime philosophy of “why exist when you possibly can reside” resonates in each choice we make.

Because the Kajaria sisters proceed to push boundaries, their ardour and dedication promise to raise SPA Group to new heights.

Their insights not solely replicate their management but in addition encourage the subsequent technology of actual property professionals to embrace innovation and sustainability in luxurious residing.

Learn Success story of Indian entrepreneurs & startups at SugerMint. Comply with us on Twitter, Instagram, Fb, LinkedIn