As hundreds of thousands of Indians rejoice Raksha Bandhan on Saturday, August 9, a shopkeeper’s enterprise trick of promoting a Re 2 rakhi for ₹50 goes viral.
In a viral Instagram video, a Rakhi wholesaler shared {that a} easy rakhi thread, costing Re 2, might be simply bought for ₹10, ₹20, ₹50, and even ₹100 if the packaging is true.
Within the viral video, a wholesaler from Delhi’s Sadar Bazaar instructs the content material creator that he can promote a typical rakhi for a excessive worth utilizing elegant packaging. “The fancier your packaging, the upper the value you possibly can cost,” he claimed.
The shopkeeper additionally assured that individuals would purchase these rakhis for larger costs “indubitably”.
To elucidate his enterprise trick, the wholesaler confirmed a Re 2 rakhi within the video and stated that with out packaging, it could possibly solely be bought for a nominal quantity. Nevertheless, he stated, if the retailers use enhanced packaging to alter their look, they’ll improve their price ticket.
He then confirmed him a typical plastic card, which consumers should purchase for promoting the rakhi for a minimum of ₹10. He then put the rakhi in a plastic field and shared that it might now be bought for ₹50.
This is how the netizens reacted:
Netizens had been divided over this “good” enterprise trick by the rakhi wholesaler. Whereas some social media customers felt it was dishonest, others argued that the precise revenue was very low.
“Buyer murkh nahi hain (Prospects aren’t silly),” a consumer stated.
“Bhai buyer bhi dekhte hai reels,” a consumer stated, reminding the vlogger that consumers additionally watch these reels and really feel cheated.
A consumer joked: “Khareedne wali lrkiyaan hoti hai…aaraam se bik jayega. (Girls are the first consumers. May be simply bought at larger costs.)”
“IT chodo, dandhe pe baith jao (depart IT, sit on enterprise),” a consumer joked, highlighting the mass layoffs within the IT sector.
“Chilla chillla ke sabko scheme Bata de,” a consumer quipped.
“Aise hello nahi har saal 12 hazar crore ka enterprise nahi hota rakhi ka,” one other added.
A consumer praised the wholesaler’s “enterprise mindset” and stated, “Packaging is the king.”
“Haan par woh panni aur aur patte ki price bhi toh add kro na, then leke jaane ka kharcha. Logically, pure ₹8 ka revenue nhi hai, (When you add the price of the packaging, and different logistics, the revenue is not of ₹8 even)” a consumer stated.
