How DSP’s ETF Marketing campaign Succeeded on Tickertape?

Within the day and age as we’re in at this time, traders have a plethora of choices to decide on the place they wish to make investments. Nevertheless resulting from lack of training, most of the time, traders discover themselves to be misplaced, which is the place DSP got here in with a requirement to not simply launch their S&P Liquid Charge ETF but in addition educate them round Liquid ETFs typically.

Objective

DSP needed to coach and create consciousness amongst customers round ETFs and their S&P Liquid Charge ETF NFO. The DSP S&P BSE Liquid Charge ETF is an open-ended scheme replicating/ monitoring the S&P BSE Liquid Charge Index

Why Tickertape?

Tickertape has a set of 5M MAU with digital broking accounts with an inclination to diversify their portfolios by way of their excessive disposable incomes, making us the best selection for DSP to run their ETF launch marketing campaign.

The method we took

• Show the fund throughout high-visibility advert spots just like the app homepage and asset pages. 
• Leverage our weblog property learn by 2Mn+ traders to unfold training across the S&P Liquid Charge ETF NFO amongst our lively investor base. 

Execution

To unravel for visibility, we displayed adverts on the homepage and the inventory pages within the type of GIFs

We ran the weblog to unravel for investor training & present a extra in-depth understanding of Liquid price ETFs as an entire

DSP centered on educating the customers about ETFs; therefore, we doubled down on it by way of Push Notifications, which landed the customers on to the weblog.

Homepage Banners:

Weblog:

Asset pages:

Outcomes

The homepage banner and asset pages helped attain a large viewers of two.5 million and introduced in an engagement price of 1.25x the trade requirements.

Customers spent 109 seconds on the weblog, which is 48 seconds increased than the trade common.

68% of customers engaged through the marketing campaign had Digital broking accounts with companies like Zerodha, Groww, and Angel One.

4 out of 10 customers who clicked on the advert have been from the highest 6 metro cities

Our marketing campaign proved instrumental in delivering enhanced attain to our target market exactly when their intent was increased. Its strategic deployment on Tickertape ensured most influence and resonance with our key demographic and target market who go to buying and selling platforms like Tickertape regularly.

Pawan Gurnani

We’re grateful to Pawan and your entire DSP workforce for putting their belief in Tickertape for the aim of training potential clients about Liquid Charge ETFs. It’s uncommon to come back throughout companies that genuinely hold buyer training because the North Star metric to intention for. We noticed nice response each for producing curiosity (1.2x CTR in opposition to our common campaigns) in addition to consideration (excessive engagement on the weblog: 109 seconds of common classes) for the marketing campaign. This reveals that Tickertape customers are hungry to study new monetary merchandise from main manufacturers available in the market. Trying ahead to many extra collaborations with the DSP workforce sooner or later.

Aniket Thakkar, VP Advertising smallcase/Tickertape

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