Mumbai, 1st August, 2025: Mumbai was buzzing with curiosity and pleasure as large IGP-branded carry baggage took over among the metropolis’s most iconic places over the weekend.
IGP, a world D2C gifting platform, introduced the “Rakhi Wali Feeling” to the streets with 5-foot-tall buying baggage that turned heads and sparked smiles throughout the town.
Watch the video right here:https://www.instagram.com/reel/DMzsrnpi5n5/?igsh=MTdnaWZnNnFrYnZlZgpercent3Dpercent3D
Carried by IGP’s Gifting Ambassadors, these outsized totes weren’t simply eye-catching props, they had been shifting reminders to begin celebrating the bond that beats all others.
From the always-there large brother to the cousin who’s virtually a twin, the childhood partner-in-crime to the long-distance sibling, IGP has a Rakhi for each type of bhai. As a result of irrespective of the dynamic, distance, or drama, all of it comes down to at least one factor: love, wrapped in a Rakhi.
The marketing campaign made a vibrant mark throughout Mumbai’s most high-footfall places together with Juhu Seashore, Colaba Market, Marine Drive, Bandstand, Cuffe Parade and Gateway of India.
Whether or not it was households out for a sundown stroll or buyers navigating busy markets, the putting visuals turned heads, sparked curiosity, and drove significant site visitors to IGP’s Rakhi touchdown web page, bringing festive discovery to life proper on the streets.
The outsized Rakhi baggage had been greater than a advertising and marketing exercise, they had been a heartfelt tribute to sibling bonds, wrapped in festive design and layered with nostalgia.
Pointing towards IGP’s curated gifting collections, they served as joyful prompts to pause, smile, and plan one thing significant for family members.
Carried by IGP’s Gifting Ambassadors, the activation mixed visible spectacle with real emotion, as festive vouchers turned on a regular basis metropolis scenes into heat, sudden moments.
From shock to shared laughter, the on-ground buzz was captured in a heartwarming video bringing alive the “Rakhi Wali Feeling,” one bag, one bond, and one significant present at a time.
“At IGP, we’re at all times searching for distinctive, experiential methods to carry pleasure to our clients. The 5-foot-Rakhi Bag marketing campaign was designed to be daring, festive, and immediately shareable, similar to the spirit of Raksha Bandhan.
It’s not nearly gifting, it’s about creating moments that folks keep in mind and join with.” mentioned Tarun Joshi, Founder & CEO, IGP.
This Raksha Bandhan, IGP introduced the festive spirit to the streets with a daring, citywide celebration that blended creativity, tradition, and connection.
Amplified by real-time social media tales and user-generated content material, the activation drove a noticeable uptick in web site engagement and model mentions.
Greater than a visible spectacle, it reaffirmed a rising pattern of manufacturers more and more leaning into experiential advertising and marketing to create emotional resonance and hold their communities meaningfully engaged.
About IGP:
With workplaces in India, Singapore, and Dubai, IGP is without doubt one of the largest D2C gifting product firms. IGP, Worldwide Presents Platform, is understood for its intensive vary and presents one of many best-curated collections of competition merchandise, presents, recent flowers, desserts, crops, connoisseur meals, and customized merchandise.
IGP manufactures its personal merchandise and sells them by its personal web site. IGP’s merchandise are additionally out there on different marketplaces.
The model has a world footprint with clients spanning 100+ nations and 1000+ cities in India and has created over 20 million tales of affection and pleasure thus far.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint won’t be accountable in any means for the content material of this story.
| Are you an
Entrepreneur or Startup? Do you’ve a Success Story to Share? SugerMint want to share your success story. We cowl entrepreneur Tales, Startup Information, Girls entrepreneur tales, and Startup tales |
Learn extra Press Releases at SugerMint. Observe us on Twitter, Instagram, Fb, LinkedIn
