FoundHer marketing campaign goals to empower women-led startups in Tech, connecting them with prime mentors, marquee traders and trade leaders.
March 2025: To have fun Worldwide Girls’s Day, India Accelerator, India’s main fund-led accelerator and part of the International Accelerator Community, is worked up to host FoundHer— a Demo Day devoted to empowering ladies founders within the know-how startup house.
In India, ladies entrepreneurs usually face challenges in accessing expert-led mentorship, funding and visibility. They symbolize solely a small fraction of the Indian startup ecosystem burgeoning with over 1.5 lakh registered startups.
To supply unprecedented help, IA has launched FoundHer initiative to create an unique platform for girls founders to showcase their potential and startup innovation.
It’s based mostly on a strategic strategy to bridge the crucial hole of inclusivity by connecting ladies founders with traders, mentors and trade leaders, thereby, offering them with the best assets.
Elated with the marketing campaign, Ashish Bhatia, Founder & CEO of India Accelerator stated, “We’re dedicated to unlocking new progress alternatives for girls founders.
This marketing campaign is in full sync with our promise to supply vital publicity to startup founders in each trade circles and traders neighborhood. Such initiatives are instrumental in fostering a extra inclusive startup ecosystem for girls.”
To spark curiosity, IA strategically evokes conversations across the marketing campaign with extremely participating social media campaigns beneath the hashtag #IAFoundHer.
The marketing campaign builds intrigue with thought-provoking posts that ask questions similar to “Discovered Her?” and “Did You Discover Her?”, following it up with a slew of communication on numerous social media platforms round asserting the occasion, speaking in regards to the course of and the engaging gratifications, together with Capital deployment to profitable start-ups.
As a part of the technique, IA will invite individuals to submit their pitches in PowerPoint or video format. By this strategy, IA intends to ask startup purposes from throughout the nation; thereby fostering a motion that gives a platform to the utmost variety of ladies founders.
It’ll additionally encourage ladies founders to tag India Accelerator and share their entrepreneurial journeys which may even increase the accelerator’s efforts in constructing a supportive neighborhood for girls.
To take part within the marketing campaign, aspiring ladies entrepreneurs can evaluation the marketing campaign tips and submit their progressive enterprise concepts on IA’s official web site. IA will shortlist the highest 5 game-changing startups and invite them to take part in its unique Pitch & Demo Day.
A panel of 4 distinguished evaluators are devoted to evaluate the pitches and supply useful suggestions to the individuals.
With this Girls’s Day marketing campaign, IA undertakes a daring step in the direction of constructing a various and inclusive startup ecosystem.
By making a devoted platform for girls founders, India Accelerator is addressing the systemic challenges and reworking the way in which ladies entrepreneurs lead the cost within the Tech trade.
About India Accelerator:
India Accelerator (IA), the nation’s preeminent seed-stage startup accelerator, and the recipient of the “Finest Accelerator of the Nation” award from Begin-up India in 2022.
Our dedication to fostering innovation and supporting upcoming founders has persistently positioned us on the forefront of the Indian start-up ecosystem.
Together with the Accelerator, we’re additionally very lively in early-stage investments by its Joint Enterprise ‘Finvolve’ and its 3 AIFs & a Present Metropolis Fund. IA is not only about funding; it’s a holistic ecosystem enhancer that gives startups with the mandatory instruments, mentorship, and community to thrive within the aggressive panorama.
Disclaimer:- This story has not been edited by SugerMint employees and offered by the company. SugerMint is not going to be accountable in any method for the content material of this story.
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