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Lloyds is without doubt one of the hottest dividend shares round. Model energy, a strong earnings document, and a number one UK mortgage place maintain the Black Horse financial institution firmly in favour.
Lloyds shareholders have been handsomely rewarded just lately, with the fill up almost 50% yr up to now. And that’s earlier than dividends!
Nevertheless, in accordance with the typical worth goal amongst Metropolis brokers (89p), Lloyds may be virtually absolutely valued at simply over 80p.
However that’s definitely not the case with YouGov (LSE:YOU), which carries a 557p worth goal. That’s 56% larger than its present 358p.
So, whereas analysts may at all times be flawed, they see much more potential development in YouGov inventory than Lloyds.
Again on the street
Readers will most likely know YouGov because the polling firm typically cited within the media. In June, as an example, it launched a mannequin projecting what would occur if a snap basic election was held (a hung parliament, with Reform UK as the biggest occasion).
Nevertheless, the AIM-listed firm really operates throughout three divisions. Its Knowledge Merchandise phase affords subscription-based instruments like BrandIndex, whereas Analysis focuses on bespoke consumer initiatives, together with customized surveys. And eventually, YouGov Shopper affords buying behaviour knowledge and insights from households throughout 18 European nations.
The inventory has been out of favour since a revenue warning in June 2024. On the time, CEO Stephan Shakespeare admitted that YouGov had “departed from the street of development“. That was a poetic flip of phrase for slowing gross sales (maybe becoming from somebody sharing the Bard’s title).
However this will likely have simply been a pitstop. As a result of a full-year buying and selling replace launched yesterday (5 July) confirmed the agency is again on the expansion street. Administration expects sturdy reported income and adjusted working revenue for FY25 (which ended 31 July), pushed by its acquisition of Shopper Panel Companies (rebranded as YouGov Shopper).
Additional, the group is on monitor to ship annualised value financial savings of £20m, with 70% already delivered for this monetary yr. And extra excellent news got here when it mentioned that “the present visibility into FY26 is encouraging“.
Buyers cheered this replace yesterday, sending the share worth up 19%.
Filth-cheap valuation
Regardless of this, YouGov inventory continues to be down 14% this yr, and 77% off a peak of 1,600p reached again in December 2021.
The ahead price-to-earnings (P/E) ratio is simply 9.2, whereas there’s a 2.9% forecast dividend yield on supply. The payout has greater than doubled in 5 years.
Medium time period
What may ship YouGov skidding again off the street of development? Probably strained consumer budgets amid ongoing financial uncertainty.
Additionally, weak natural development is value highlighting right here. Stripping out the acquisition, the agency mentioned that it delivered “modest” underlying income development final yr. And its Analysis division suffered from “weak efficiency” in its EMEA (Europe, Center East, and Africa) area and Authorities sector.
Honest to say, then, the agency will not be at present firing on all cylinders. However the medium time period nonetheless seems brilliant to me, with synthetic intelligence virtually sure to enhance its data-driven predictive insights and product choices.
YouGov is a worthwhile knowledge/tech firm with a powerful model. I feel a transfer to the primary market (and probably FTSE 250) sooner or later would enhance its valuation.
Pairing this potential with its low cost valuation, I feel the inventory is value contemplating at 356p.