~The film star Leads India’s Adaptation of the World ‘Your Crocs, Your Story, Your World’ Marketing campaign, inspiring followers to embrace individuality by means of the enduring Classics vary and Jibbitz™ charms. ~
Crocs, the worldwide chief in enjoyable and revolutionary footwear, is thrilled to announce film star Rashmika Mandanna as its first-ever model ambassador in India.
Along with her various and dynamic roles in Indian cinema, mixed with a large fan following, Rashmika has turn out to be one of the crucial beloved stars within the business.
Her genuine character and flexibility make her the right match for Crocs, a model that celebrates individuality, type, and unfiltered self-expression.
As a part of this strategic partnership, Crocs India goals to strengthen its attain and deepen client relevance throughout areas, responding to the rising demand for style that’s each expressive and accessible.
Rashmika’s pan-India attraction and cultural resonance will allow the model to forge deeper connections with discerning customers by means of revolutionary, storytelling led model campaigns. The collaboration formally launches with “Your Crocs. Your Story.
Your World.” marketing campaign — a pivotal second in amplifying consciousness for the Classics assortment and Jibbitz™ charms, positioning them as on a regular basis type necessities that commemorate individuality, whereas unlocking new avenues for progress throughout untapped markets.
Because the face of the Indian version of the worldwide ‘Your Crocs, Your Story, Your World’ marketing campaign, Rashmika embodies the spirit of non-public storytelling by means of type.
The marketing campaign spotlights Crocs not simply as footwear, however as a canvas for self-expression, the place individuality involves life with each step.
Via playful and customizable Jibbitz™ charms, customers are inspired to create appears to be like which can be uniquely their very own—turning on a regular basis style into a mirrored image of non-public tales, moods, and moments, and making each pair of Crocs a one-of-a-kind assertion.
Set in opposition to the colourful canvas of Rashmika’s day by day life, the marketing campaign movie for ‘Your Crocs, Your Story, Your World’ reimagines the on a regular basis by means of the lens of magical surrealism.
Seamlessly mixing CGI and visible results, the movie playfully transforms acquainted settings—movie units, crimson carpets, cozy residence moments—into immersive worlds the place Rashmika’s Crocs and Jibbitz™ charms take heart stage.
Every appeal springs to life with charming animations, unlocking portals to her private {and professional} worlds and blurring the boundaries between actuality and creativeness.
By putting Jibbitz™ on the coronary heart of the narrative, the movie celebrates them as highly effective instruments of self-expression, turning each pair of Crocs right into a dynamic canvas of creativity.
This recent, immersive visible storytelling invitations customers to embrace their distinctive selves, providing an inspiring, virtually dreamlike expertise that makes self-expression really feel limitless and private type really magical.
“Crocs has at all times been a model I’ve felt related to — I really like the enjoyable colours, quirky silhouettes, and the unapologetic individuality they stand for.” mentioned Rashmika Mandanna. “If you understand me, you understand I by no means shrink back from expressing myself.
Whether or not it’s my love for Okay-pop, Korean snacks, or sunflowers — I put on my coronary heart on my sleeve. With Crocs and Jibbitz™, I get to deliver that facet of me to life and create one thing that’s fully my very own. I’m so excited for my followers throughout India to expertise the ‘Your Crocs. Your Story. Your World.’ marketing campaign and uncover how they will specific their very own distinctive type with Crocs.”
Yann Le Bozec, Head of Crocs Worldwide Advertising and marketing, shared, “Rashmika embodies the whole lot Crocs stands for—authenticity, confidence, and private expression.
Her unimaginable attain throughout India, particularly amongst younger audiences, makes her the right ambassador to amplify our reference to the native client. With Rashmika main our marketing campaign, we’re excited to encourage the brand new era to rejoice their individuality with Crocs.”
Sharing his ideas, Akshat Gupt, CCO & Co-Founder, Kulfi Collective, mentioned: “Crocs has at all times been about self-expression. Via this marketing campaign, we wished to raise Jibbitz™ as a storytelling gadget—one which visually captures how our experiences form us. It’s about proudly owning your world, your manner, and Rashmika brings this to life fantastically.”
This 360-degree marketing campaign will roll out throughout digital, social, retail, and unique model experiences, inviting followers to step into their very own distinctive world of self-expression.
As well as, it introduces recent, elevated silhouettes just like the Bae Clog, together with thrilling new colorways in classics and crush comparable to Mystic Purple, Daylily, and extra. These new kinds are actually accessible for buyers to discover at choose Crocs shops throughout India or on-line at crocs.in and Myntra.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint won’t be accountable in any manner for the content material of this story.
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