New Delhi, Rural India continued to outpace the city market within the June quarter with 8.4 per cent quantity development, in comparison with a 4.6 per cent improve in city areas, in accordance with the most recent report from knowledge analytics agency NielsenIQ.
That is the sixth consecutive quarter when rural India has outpaced city areas in quantity development. Nevertheless, the hole is narrowing as city areas present indicators of sequential restoration.
In worth phrases, India’s Quick Shifting Shopper Items business achieved a 13.9 per cent development, pushed by sustained rural demand and a gentle city restoration.
“The market recorded a 6 per cent rise in quantity alongside a 7.4 per cent improve in costs, with unit development outpacing total quantity development—signaling a stronger client choice for smaller packs,” said the NielsenIQ, FMCG Quarterly Snapshot Q2’25.
The city markets at the moment are displaying a resurgence, primarily pushed by smaller cities, whereas metropolitan areas proceed to expertise a decline in consumption owing to channel shift, the report added.
Whereas sharing segment-wise consumption knowledge, the report mentioned within the June quarter, meals consumption largely remained steady at 5.5 per cent, pushed by elevated volumes in staples and impulse classes.
“In the meantime, House and Private Care noticed stronger momentum, with 7.5 per cent consumption development,” it mentioned.
Over-the-counter classes posted a 14.2 per cent improve in worth gross sales, which was largely pushed by an 11 per cent rise in costs.
Among the many gross sales channels, e-Commerce continued its shine, helped by fast-paced development from hyper supply platforms. It continued its upward trajectory, gaining floor in eight Metros on trendy commerce channels, which embrace procuring arcades and hyper malls.
“Southern metros are main the e-commerce cost, with the next share at 18.4 per cent, in comparison with 15.8 per cent in eight Metros in Q2’25,” it mentioned.
The report additional added despite the fact that e-commerce accounts for simply 11–13 per cent of FMCG worth share in Metros, it’s already delivering greater than half of the omnichannel development.
“Regardless of the pullback of fast commerce darkish shops, Q2’25 consumption in e-commerce surged—pushed by larger shopper penetration and constant spending, even amongst new consumers,” it mentioned.
Furthermore, small producers continued to drive FMCG consumption in Q2 2025, supported by regular quantity development throughout each Meals and HPC classes on a decrease base.
“In distinction, massive gamers noticed steady development. A mix of sturdy rural demand and easing inflation has enabled small gamers to outperform total business development,” it mentioned.
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