An interview with Thejus Shivarama, Founder & CEO of Juliet, 2Moons, and Minx
On this interview, we communicate with Thejus Shivarama, the visionary Founder and CEO of Juliet, 2Moons, and Minx.
With a ardour for innovation and a eager understanding of market tendencies, Thejus has efficiently constructed manufacturers that resonate with various audiences.
He shares his journey, insights into the inventive course of, and the driving forces behind his entrepreneurial ventures.
What impressed you to launch Juliet, 2Moons,and Minx and what was the imaginative and prescient behind these manufacturers?
Thejus Shivarama: The inspiration behind launching Juliet, 2Moons, and Minx got here from my ardour for hospitality, meals, and creating memorable experiences.
My first enterprise, Serene Mist Resort, taught me the significance of creating company really feel at house, and I needed to hold that very same heat and authenticity into my future tasks.
With Juliet, 2Moons, and Minx, my imaginative and prescient was to construct manufacturers that prioritize flexibility, personalization, and buyer satisfaction—breaking away from the rigidity that usually defines the trade.
I needed to create areas the place individuals might join over nice meals and drinks, forming recollections that final a lifetime.
Are you able to describe the distinctive worth propositions of Juliet, 2Moons,and Minx out there?
Thejus Shivarama: Juliet and 2Moons stand out for his or her customer-first philosophy. I strongly imagine in flexibility and going the additional mile for each visitor.
If somebody at an Asian restaurant craves curd rice or rasam rice, I be certain that they get it. It’s this unconventional, guest-centric strategy that makes our manufacturers really feel really welcoming.
Moreover, Boho Sunsets, Bangalore’s solely true sundowner expertise, provides our company a novel and unique providing.
Our give attention to private connections, consideration to element, and customization units us aside within the extremely aggressive hospitality market.
Minx, my latest enterprise, takes this ethos a step additional by redefining Bangalore’s cocktail tradition. In contrast to typical cocktail bars, Minx is a craft cocktail membership that gives a premium, immersive expertise.
The menu options revolutionary, signature cocktails ready with precision and creativity. The speakeasy-style ambiance, with moody lighting, stylish interiors, and a vibrant vibe, creates the proper setting for cocktail fanatics.
Minx additionally stands out for its suave presentation of drinks and a give attention to flavor-forward mixology, making it Bangalore’s first true cocktail membership.
Collectively, Juliet, 2Moons, and Minx provide distinct but complementary experiences—from laid-back sundowners and customized eating to an elevated cocktail tradition, making them standout manufacturers in Bangalore’s hospitality scene.
What challenges did you encounter whereas establishing your corporations, and the way did you navigate them?
Thejus Shivarama: The journey wasn’t simple. As a newcomer to the trade, I confronted a number of challenges, together with being misled by consultants, which resulted in monetary setbacks.
I made errors early on, like overspending on pointless objects because of misplaced belief. A 3-month venture delay meant I needed to cowl salaries and lease earlier than we even opened.
On high of that, some consultants over-ordered cutlery, crockery, and meals trials, inflicting our prices to spike by 200%.
Nonetheless, these experiences taught me worthwhile classes. Over time, I grew to become extra discerning about who I labored with and gained a stronger grasp of operational wants, which helped me make smarter enterprise choices.
How do you strategy product growth and innovation inside your manufacturers?
Thejus Shivarama: For me, innovation is pushed by buyer expertise. I don’t imagine in blindly following tendencies—I choose to take heed to my company and repeatedly enhance.
My strategy is straightforward: if it enhances the visitor expertise, we do it. Whether or not it’s introducing new cocktails, reimagining the menu, or creating unique occasions like Boho Sunsets, I give attention to providing one thing recent and memorable. It’s all about ensuring each go to feels particular.
What function does buyer suggestions play in shaping your services and products?
Thejus Shivarama: Buyer suggestions is the spine of my enterprise. I imagine in listening to company and performing on their solutions, regardless of how small.
If somebody requests a dish that’s not on the menu, we do our greatest to accommodate them. This flexibility and responsiveness have earned us a loyal buyer base.
Each resolution—from menu tweaks to service enhancements—is pushed by what our company need. Their suggestions helps us refine and elevate our choices.
Are you able to share a memorable success story or milestone out of your journey with Juliet, 2Moons,and Minx?
Thejus Shivarama: One of the memorable milestones was proving the skeptics flawed. After we launched Juliet, 2Moons,and Minx, many individuals thought we wouldn’t final six months.
However by means of sheer dedication, customer-centric service, and consistency, we not solely survived however grew to become one of many high three hospitality manufacturers in Bangalore’s Central Enterprise District (CBD).
The success of Boho Sunsets, which is now a signature expertise, was one other proud second. It’s rewarding to see our manufacturers develop into go-to locations regardless of the preliminary doubts.
How do you make sure that your manufacturers stay related in a quickly altering market?
Thejus Shivarama: I keep related by sticking to my core strengths—flexibility, personalization, and visitor satisfaction.
I don’t waste time obsessing over opponents; as an alternative, I give attention to enhancing what we do greatest. My mantra is straightforward: “Race with cheetahs, not horses.”
This implies setting our personal tempo, continuously redefining the hospitality expertise on our personal phrases, and providing company one thing they’ll’t discover elsewhere. By staying true to our model values, we stay forward of the curve.
What methods do you use to construct a robust firm tradition and inspire your crew?
Thejus Shivarama: I imagine in empowering my crew reasonably than micromanaging them. I encourage each Entrance of Home (FOH) and Again of Home (BOH) workers to take possession of their roles, make errors, and study from them. I would like my crew to develop alongside the enterprise.
My function is to mentor and information, stepping in solely when completely essential. This freedom and belief foster a way of duty, which retains the crew motivated and resilient. I take into account my crew to be my biggest asset, and their dedication drives our success.
How do you envision the way forward for Juliet, 2Moons,and Minx within the subsequent 5 years?
Thejus Shivarama: Over the subsequent 5 years, I see Juliet, 2Moons,and Minx rising steadily, however in a means that stays true to our core values. I’m not on the lookout for fast enlargement only for the sake of it.
As a substitute, I need to improve buyer experiences by means of unique occasions, revolutionary menus, and customized service.
My purpose is to cement our place as Bangalore’s high hospitality manufacturers by persistently delivering distinctive experiences that hold our company coming again.
What recommendation would you give to aspiring entrepreneurs seeking to begin their very own ventures within the client items house?
Thejus Shivarama: My recommendation is straightforward: belief your instincts and keep adaptable. You’ll make errors—I actually did—but it surely’s essential to study from them and hold transferring ahead.
Construct robust private connections, give attention to buyer satisfaction, and don’t get caught up in trade noise.
Flexibility and staying true to your imaginative and prescient will set you aside. Most significantly, be resilient—the highway shall be robust, however for those who keep dedicated and take heed to your prospects, success will observe.
As we conclude our dialog, Thejus Shivarama’s dedication to excellence and creativity shines by means of.
His insights not solely encourage aspiring entrepreneurs but in addition spotlight the significance of adaptability in in the present day’s dynamic market. Together with his manufacturers main the way in which, the long run seems brilliant for Thejus and his revolutionary imaginative and prescient.
| Are you an
Entrepreneur or Startup? Do you have got a Success Story to Share? SugerMint want to share your success story. We cowl entrepreneur Tales, Startup Information, Ladies entrepreneur tales, and Startup tales |
Learn Success story of Indian entrepreneurs & startups at SugerMint. Observe us on Twitter, Instagram, Fb, LinkedIn
