The final 5 years have been phenomenal for the Aviva (LSE:AV.) share worth. The insurance coverage large leveraged greater rates of interest to propel its earnings. And the consequence has been a near-120% surge in its market-cap since July 2020.
Taking a look at analyst forecasts, probably the most optimistic prediction over the subsequent 12 months is that Aviva shares may attain as excessive as £7. However when trying past a single 12 months, a path to £10 could exist if the corporate can hit sure milestones.
Lengthy-term potential
For the Aviva share worth to achieve £10, the £19bn enterprise must increase right into a £30bn one. Evidently, constructing shareholder worth on this scale isn’t any simple feat. However now that the corporate has efficiently accomplished its takeover of Direct Line, administration may use this as a strong catalyst.
In fact, that’s depending on the deal really delivering on expectations. If all the things goes easily, the corporate anticipates:
- An extra £125m in income from product cross-selling
- £125m in annual price financial savings inside three years
- 70% of working income originating from capital-light operations (up from 56% as we speak)
- A 13% internet insurance coverage margin by 2026
The addition of Direct Line additionally provides Aviva management of roughly 20% of the UK motor insurance coverage market and 17% of the broader property insurance coverage market, granting important economies of scale. In spite of everything, the extra premiums it points, the broader it could possibly unfold its danger and supply extra competitively-priced insurance policies.
However is that sufficient to construct £11bn of shareholder worth?
Crunching the numbers
As of the primary quarter of 2025, the agency’s mixed ratio stands at 96.6%. That means a internet insurance coverage margin of three.4%. And if administration isn’t being overly formidable with boosting this to 13% by the tip of subsequent 12 months, then primarily based on present insurance coverage income tasks, Aviva’s earnings may doubtlessly double consequently.
In fact, that’s all depending on the Direct Line acquisition going off and not using a hitch. And traditionally, acquisitions of this scale have not often ended up as a totally easy course of. Even when there are not any delays in integrating and cross-selling insurance coverage merchandise to its new buyer base, the anticipated cost-saving synergies could merely fail to materialise.
The underside line
A doubling of income definitely paves the way in which for a near-doubling of share worth if Aviva can preserve these positive aspects in the long term. Nevertheless, this potential could already be partially baked into the share worth. In spite of everything, the insurance coverage inventory’s presently buying and selling at a price-to-earnings ratio of 27.
In different phrases, the success of Direct Line alone probably gained’t be ample to push the Aviva share worth to £10. As a substitute, the corporate must proceed increasing its market share and earnings to hit this milestone. And that might take a number of years, a minimum of.
However, given the potential, this could possibly be a possibility value taking a better take a look at for affected person long-term traders.

