Amazon.com, Inc. AMZN Prime Day 2025 may very well be a record-breaker, with Financial institution of America projecting a staggering $21 billion in gross sales over simply 4 days—a 60% leap from final yr’s already historic haul.
Beast Mode: Amazon has doubled this yr’s Prime Day occasion to 96 hours from July 8 by means of July 11. The “beast mode” growth is designed to maximise client engagement and gasoline a sustained purchasing frenzy.
The numbers behind the hype are placing: In 2024, U.S. Prime Day gross sales hit $14.2 billion, with practically half of purchases made on smartphones and common order sizes approaching $58.
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A brand new report from RetailMeNot discovered that 84% of U.S. adults plan to take part within the 2025 Prime Day, up from 81% in 2024.
Amazon is predicted to experience a 14% year-over-year progress in 2025 Prime Day gross sales, with notably aggressive features forecast for the 2 new days added to the occasion.
Professional Concepts: Financial institution of America Securities analyst Justin Put up expects the prolonged purchasing window to amplify deal publicity, encouraging impulse shopping for and cross-category purchasing, which can additional drive up gross merchandise quantity.
Put up-estimates, Prime Day is predicted to generate $21.4 billion in Gross Merchandise Worth (GMV), representing a year-over-year progress of about 60%.
Based mostly on his projection of $208 billion in complete third-quarter GMV, the analyst estimated that Prime Day may account for 10.3% of GMV for the quarter.
AMZN Inventory: Regardless of lagging the S&P 500 up to now in 2025, analysts stay bullish: 96% of 71 analysts charge AMZN a Purchase, with median value targets round $240 and probably the most optimistic forecasts reaching $290—a possible 35% rally from present ranges.
If Prime Day 2025 delivers on its $21 billion promise, AMZN inventory may lastly be part of the celebration—probably breaking out of its holding sample and rewarding bullish buyers.
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