Think about trusting glowing opinions on an e-commerce web site, solely to grasp they have been pretend. CloudSEK uncovered a rip-off the place pretend opinions manipulate product rankings in India’s e-commerce platforms.
One mediator alone generated over 4,000 pretend opinions in 3–4 months, influencing merchandise price Rs 13 lakh, with the general rip-off worth possible in crores.
These scams are run by “advertising companies” partnering with sellers to spice up product visibility. They rent mediators who handle pretend assessment operations via WhatsApp and Telegram.
Members purchase merchandise by way of affiliate hyperlinks, put up optimistic opinions with out testing them, and get full or partial refunds. The method is very organised, with mediators monitoring transactions on inner portals.
Faux opinions mislead consumers, give unethical sellers an unfair benefit, and erode belief in e-commerce. Platforms face reputational harm, and regulators are cracking down beneath legal guidelines just like the Client Safety Act of 2019.
CloudSEK requires AI-driven monitoring, stricter enforcement, and client training to curb fraudulent opinions and defend on-line marketplaces.
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