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Reading: 6%+ yield! Is the ITV share value nonetheless a attainable long-term discount?
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StockWaves > Global Markets > 6%+ yield! Is the ITV share value nonetheless a attainable long-term discount?
Global Markets

6%+ yield! Is the ITV share value nonetheless a attainable long-term discount?

StockWaves By StockWaves Last updated: August 28, 2025 4 Min Read
6%+ yield! Is the ITV share value nonetheless a attainable long-term discount?
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Contents
Sturdy dividend prospectsNumerous ongoing potentialNot a well-loved share

Picture supply: Getty Pictures

Buyers who purchased shares in ITV (LSE: ITV) 5 years in the past have accomplished properly. The ITV share value has moved up 33% throughout that interval.

In the meantime, a 6.2% dividend yield implies that the passive earnings potential of proudly owning the broadcaster’s share is enticing.

The enterprise goals to take care of the annual dividend per share at its present stage, or develop it. In apply, no dividend is ever assured, so whether or not the juicy dividend is maintained in future will rely upon enterprise efficiency.

Nonetheless, though I see dangers, I do see this as a share for buyers to think about.

Sturdy dividend prospects

For starters, there’s that dividend. The yield is properly above the FTSE 250 common of three.4%.

On one hand, working revenue of £33m within the first half of this yr was not very spectacular. That fell properly in need of even protecting the roughly £60m price of the proposed interim dividend.

However over the long term, ITV has confirmed it will probably generate sizeable free money flows though the precise quantity in any given interval can swing round a good bit.

Administration’s repeated dedication to the dividend technique implies that they need to be extremely motivated to attempt to ship it. In my view, if the dividend was unexpectedly reduce, the Metropolis would name for a change in management.

Numerous ongoing potential

I reckon ITV seems to be probably undervalued, with a market capitalisation of £3bn and a share value in pennies. Certainly, I believe it might become a long-term discount.

With lengthy expertise in broadcasting and a powerful market place, ITV is well-positioned to know what viewers need. That implies that whereas the proliferation of digital rivals stays a menace, it’s one which an more and more digitally targeted ITV seems to be well-placed to navigate.

Certainly, the enterprise expects to ship not less than £750m in digital revenues subsequent yr. In different phrases, digital media has helped ITV generate sizeable revenues, whereas additionally consuming into a few of its conventional enterprise. I count on that pattern to proceed.

Many rivals want manufacturing amenities and sometimes lease these. ITV has a broadcasting enterprise of its personal however it additionally has a sizeable division providing such companies. It expects good progress in its studios income this yr, because of offers with producers together with Disney and Apple.

Not a well-loved share

Regardless of all that – and the stable share value efficiency over the previous 5 years – the Metropolis continues to have doubts about ITV.

The corporate has by no means actually recovered from a poorly obtained presentation three years in the past setting out its medium-term technique. The ITV share value remains to be 35% beneath the place it stood in February 2022, earlier than that presentation.

However I believe its robust enterprise property and ongoing money era potential might justify the next share value.

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