An Unique Interview with Hiral.H.Jain, founder and Karishma.H.Jain, Co-founder of Offbeat Media (OBM)
On this unique dialog, we communicate with Hiral H. Jain, Founder, and Karishma H. Jain, Co-founder of Offbeat Media (OBM), to discover their artistic journey and imaginative and prescient.
What impressed every of you individually to step into the media and advertising and marketing world?
Karishma H Jain: “I used to be already working within the media house, with over 9 years of expertise in PR, whereas Hiral got here from a robust background in social, digital, and tech.
We realized that by combining our experience, we may create one thing extra holistic and impactful for manufacturers. That thought grew to become the muse of Offbeat Media — an area the place media, PR, and digital come collectively seamlessly.”
“Offbeat” is an intriguing identify. What’s the philosophy behind it, and the way does it mirror your model’s identification?
Karishma H Jain: “For us, Offbeat stands for being distinctive and creating a definite path. Our abilities, just like the identify, are unconventional — we don’t consider in one-size-fits-all options.
With experience throughout PR, social, and digital, we provide manufacturers ‘offbeat’ methods to develop, guaranteeing that each technique is as particular person because the model itself.”
How do you guarantee consistency of brand name voice and innovation throughout a number of campaigns and platforms?
Hiral H Jain “Consistency is vital for us as a result of campaigns and tasks take time and wish to go away a long-lasting influence. We guarantee this by combining contemporary, revolutionary concepts with regular, constant execution throughout each platform.
Our group stays intently aligned with model pointers whereas additionally being in fixed contact with influencers and collaborators, so that each marketing campaign feels each on-brand and related.”
How do you see the Indian media and advertising and marketing business evolving in as we speak’s digital-first world?
Karishma H Jain: The Indian media and advertising and marketing business is evolving at a lightning tempo — it adjustments each single day. In as we speak’s digital-first period, in case you don’t sustain, you’re merely not within the recreation.
Founders and model house owners now must have robust private profiles, as a result of visibility and credibility are straight tied to progress.
Conventional strategies alone don’t work anymore — it’s all about digital presence, social engagement, and constructing genuine connections on-line.
How are new-age platforms like Instagram Reels, YouTube Shorts, and even AI-driven content material creation altering the way in which businesses work?
Hiral H Jain New-age platforms like Instagram Reels, YouTube Shorts, and AI-driven content material are now not optionally available — they’re what drive the enterprise as we speak.
In the event you’re not lively on them, it’s troublesome to maintain. Instagram, for instance, has not simply constructed visibility for manufacturers however has additionally develop into a significant driver of gross sales. These platforms have fully reshaped how businesses work, and on this period, it’s important to adapt, be taught, and leverage them to remain related
Working a artistic company typically means balancing a number of stakeholders—purchasers, inside groups, and market calls for. How do you handle that stability?
Hiral H Jain For us, it’s much less about ‘managing’ and extra about prioritizing. We focus our power on what really issues, and for all the pieces else, we depend on our wonderful group, who take possession and execute seamlessly.
Whether or not it’s purchasers, inside targets, or ever-changing market traits, having the fitting priorities and the fitting folks in place makes balancing all of it doable.
What methods have helped you scale whereas retaining the “personalized effect” purchasers typically search for in artistic partnerships?
Hiral H Jain “For us, scaling has at all times gone hand in hand with constructing real relationships. We don’t simply work to finish deliverables — we information manufacturers with wise, helpful concepts that assist them develop. That’s what retains the ‘personalized effect’ alive.
Purchasers know we’re invested of their journey, not simply their tasks, and that belief is what has allowed us to scale whereas nonetheless feeling boutique in our method.”
What’s your long-term imaginative and prescient for Offbeat Media? Do you see it increasing to international markets or venturing into new verticals?
Karishma H Jain: Purchasers know we’re invested of their journey, not simply their tasks, and that belief is what has allowed us to scale whereas nonetheless feeling boutique in our method.”
As Hiral and Karishma mirror on their path, it’s clear Offbeat Media thrives on innovation, collaboration, and function—setting benchmarks in storytelling whereas inspiring the subsequent technology of media leaders.
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