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To this point, 2025 has been something however tasty for baker Greggs (LSE: GRG). The share value has crashed 44% for the reason that begin of the yr. For now at the least, there isn’t a apparent signal of even the beginning of a restoration within the share value.
That has pushed the sausage roll maker’s dividend yield as much as a tasty 4.4%.
It additionally implies that Greggs’ share value is at ranges final seen throughout the pandemic again in 2020. Its share price-to-earnings ratio of 11 appears to be like low to me and I’ve been shopping for the share repeatedly this yr.
Shares hardly ever crash for no cause
The poor share value efficiency of late has not occurred randomly. The corporate’s shock income warning in the summertime raised questions on administration competence and nimbleness.
It had been scorching, Greggs stated, so income have been struggling. However a scorching summer time can see demand surge for merchandise Greggs sells, from chilly drinks to room temperature snacks. Perhaps the true downside was not the climate, however the firm’s preparation for it.
In the meantime, the corporate is on the sharp fringe of quite a few difficult developments, from rising workers prices and better Nationwide Insurance coverage contributions to ongoing sluggish footfall in lots of excessive streets.
Taking the long-term strategy
These are all significant dangers and administration’s latest stewardship of the enterprise has not improved my confidence.
However these dangers appear to be ones that Greggs can work round. Its aggressive pricing provides it scope to recoup greater prices by elevating costs, for instance, whereas it has additionally been extending its store footprint past excessive streets.
To make certain, I see some potential personal targets too. I concern {that a} proposed tie-up with Tesco may merely transfer gross sales away from Greggs’ personal outlets. A couple of barely lukewarm pastries alone visits to Greggs this yr have left me questioning whether or not it’s delivering by itself worth proposition absolutely.
However I’m a believer in long-term investing. Over the long run, demand might be excessive for competitively priced, handy meals. Greggs has 1000’s of outlets (with the potential to open extra), a centered strategic strategy on one market (the UK), a confirmed enterprise mannequin and powerful model.
Over time I feel it doesn’t even want to do this a lot proper, if it will possibly simply keep on with its knitting and keep away from getting issues flawed.
Appears like a cut price to me
On that foundation, I reckon the present Greggs share value appears to be like low-cost for a enterprise I see as having substantial long-term worth.
There could also be bumps alongside the best way, however that’s half and parcel of long-term investing. I reckon Greggs is an excellent enterprise battling a couple of passing challenges, however the inventory market response this yr has been treating it like a enterprise with deep-rooted, far-reaching issues.
Time will inform which view is the proper one – however I’ve used my cash to purchase Greggs shares, optimistic as I’m that the long-term outlook is rosy.

