Picture supply: Getty Pictures
After an impressive report of dividend development, Diageo (LSE:DGE) shares hit the buffers in 2025. And it’s truthful to say the FTSE 100 agency is going through some unusually robust challenges in the meanwhile.
Analysts, nevertheless, suppose the agency can get again to growing its shareholder distributions within the coming years. So, with a 4.15% dividend yield, ought to passive revenue traders take word?
Dividend development
In line with the latest forecasts I can discover, analysts expect Diageo to get again to rising its dividend per share within the subsequent 12 months. That’s the excellent news.
The unhealthy information is that development is anticipated to be pretty modest for the subsequent few years. For 2028, the anticipated dividend is about to be £1.23 per share – 8% greater than this 12 months’s distribution.
| Yr | Dividend per share (£) | Yield |
|---|---|---|
| 2025 | 0.76 | 4.15% |
| 2026 | 0.77 | 4.20% |
| 2027 | 0.79 | 4.31% |
| 2028 | 0.82 | 4.48% |
That interprets to a median annual development fee of two.67%, which isn’t precisely scintillating. In reality, I feel there’s an actual hazard this won’t outpace inflation.
Given this, traders want to consider what the alternate options are. And one of the vital apparent is UK authorities bonds, which include mounted returns.
Proper now, a five-year gilt comes with a 4.08% yield. In comparison with this, Diageo’s shares look engaging from a passive revenue perspective, even with restricted development prospects.
There’s additionally a query of whether or not analysts is perhaps underestimating the FTSE 100 agency’s future prospects. And that’s one thing traders ought to consider carefully about.
Outlook
It’s simple to see why estimates about Diageo’s future dividend development are so low after it stalled solely in 2025. The corporate is in an unusually tough place in the meanwhile.
Challenges embrace weak client spending, shifting preferences, and the rise of GLP-1 medication. However whereas these are ongoing dangers, it’s potential analysts could possibly be overestimating them.
By way of client spending, plenty of analysts suppose China could possibly be firstly of a powerful restoration. This can be a key marketplace for Diageo, particularly with its present give attention to premium merchandise.
It’s additionally value noting that the availability facet of the equation hasn’t modified a lot. The FTSE 100 firm’s scale and model portfolio nonetheless give it an enormous benefit over its rivals.
The GLP-1 subject is prone to be a extra sturdy problem. However it’s value noting that Diageo’s core demographic hasn’t been the principle marketplace for anti-obesity remedy – a minimum of, to this point.
Given this, I feel the market is perhaps ovestimating the challenges the agency is at the moment going through. They’re to not be dismissed, however the query is whether or not the present share worth displays this.
A shopping for alternative?
Diageo has traditionally proven a powerful dedication to rising its dividend over time. So the very fact its spectacular report of consecutive will increase has come to an finish isn’t to be taken flippantly.
It’s truthful to say, nevertheless, that it’s taken an unusually robust setting to halt its progress. And whereas some challenges are prone to be ongoing, others look extra non permanent to me.
The corporate’s aggressive place remains to be firmly intact and this could put it in a powerful place when issues enhance. So regardless of modest development expectations, I feel it’s value contemplating.

