Kendra Scott releases boot assortment

Kendra Scott, the corporate finest recognized for its jewellery and single-pendant necklaces, is changing into the most recent retailer to affix the Western put on pattern.

The corporate on Wednesday introduced its debut boots assortment in an enlargement outdoors of the equipment market. The model will supply three types, obtainable in males’s and ladies’s, as a part of the Yellow Rose by Kendra Scott line targeted on Western type.

“Lots of of us do not know, however within the different half of my life, I take my heels off within the boardroom, and I throw my boots on and head to my ranch,” founder Kendra Scott informed CNBC.

Scott, who lives in Texas, mentioned she grew up incorporating Western put on from denim to cowboy boots into her on a regular basis type, in what she calls a “stunning, timeless, traditional look.” Slowly, Scott mentioned she noticed the pattern take maintain throughout the globe.

“I am sitting right here going, effectively, that is my life on a regular basis. That is authentically who I’m and what I do,” Scott mentioned. “I additionally seen that there have been plenty of Western manufacturers on the market that put cowboy first, after which they later take into consideration the lady … so I used to be actually excited to create a model that put cowgirl entrance and heart, however make it extra fashionable.”

Kendra Scott’s enlargement into Western put on rides a bigger wave of firms leaning into the type. The fast-growing marketplace for cowboy boots is projected to achieve $538.6 million by 2035, in accordance with Future Market Insights.

Different firms are taking discover. Retailers like Hole and Levi’s are advertising and innovating extra denim merchandise amid what’s change into a “denims conflict.” Wrangler is an completely Western put on model that has leveraged the pattern, and components of American popular culture just like the hit TV present “Yellowstone” and celebrities like Beyoncé are embracing the cowgirl aesthetic.

In fact, extra Western put on choices for shoppers means more durable competitors for Kendra Scott because it enters the house.

Scott got down to create Yellow Rose in 2023. The in-house model ultimately turned separate brick-and-mortar shops that incorporate Western type into its jewellery designs. Scott mentioned the corporate shortly noticed buyer pleasure in regards to the distinctive type, nevertheless it felt just like the tip of the iceberg of the model’s potential.

Over the course of two years, the corporate examined fashionable Western attire that was particularly designed for girls, Scott mentioned. The boots, she mentioned, tie within the customized shapes that the jewellery model is thought for and embrace stitching and embroidery that give them a extra “fashionable twist.”

Scott mentioned the gathering is a “labor of affection” with a specifically formed toe, a singular mixture of leather-based and suede, a number of shade selections and choices for each women and men.

And the debut boot assortment is simply step one towards constructing out a bigger wardrobe, Scott mentioned.

“We have been at it for nearly 24 years and actually put our stake within the floor as this premier jewellery designing model,” Scott mentioned. “We have constructed belief and reference to our buyer over 20 years now, and that permits a model like mine to have the ability to now take into consideration [more].”

Yellow Rose, named after Scott’s ranch and the Texas flower, is opening its fourth location – and the primary outdoors of Texas – within the fourth quarter of 2025 in Nashville, Tennessee.

The boots launch comes after the corporate branched out into eyewear originally of this yr, getting into right into a licensing settlement with Marchon Eyewear.

Scott mentioned the step into Western attire is a big subsequent chapter for the model.

“It is thrilling as a result of I feel we’re at a extremely wonderful place at Kendra Scott the place this subsequent 20 years is actually going to be one thing that’s sort of like actually, ‘maintain on to your hat,’ as a result of we’re on this launching pad that we have actually been in a position to construct that belief,” Scott mentioned. “After we launch a brand new class, we make it possible for we’re filling a void available in the market and that we’re doing it with our personal distinctive fingerprint.”