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Reading: Louvre Museum theft: Fevicol takes a playful dig at Paris heist; social media reacts, ‘Most inventive commercial’
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StockWaves > Business > Louvre Museum theft: Fevicol takes a playful dig at Paris heist; social media reacts, ‘Most inventive commercial’
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Louvre Museum theft: Fevicol takes a playful dig at Paris heist; social media reacts, ‘Most inventive commercial’

StockWaves By StockWaves Last updated: October 24, 2025 3 Min Read
Louvre Museum theft: Fevicol takes a playful dig at Paris heist; social media reacts, ‘Most inventive commercial’
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The Louvre Museum in Paris has grow to be the main focus of worldwide consideration after a daring daylight theft that shocked the world. Fevicol, identified for its iconic adverts, has responded in its signature model.

On October 19, 4 masked thieves broke into the Apollo Gallery and stole eight priceless items of Napoleonic jewelry, value practically ₹896 crore ($102 million). The stolen gadgets included an emerald necklace and earrings as soon as owned by Emperor Napoleon and Empress Marie-Louise.

Utilizing a truck with a elevate, the gang accessed a balcony window, lower by means of the glass with energy instruments and escaped on scooters. Every part occurred inside a couple of minutes.

The heist uncovered critical safety lapses. Elements of the museum lacked CCTV protection, and the primary alarm did not set off. Though the Louvre reopened on October 22, the damaged window has grow to be a brand new vacationer attraction.

The stolen gadgets embrace a single earring from the sapphire jewelry set, a tiara from the jewelry set of Queen Marie-Amelie and Queen Hortense, and a necklace from the identical duo’s sapphire jewelry set.

It additionally features a pair of emerald earrings from the Marie-Louise set and a brooch generally known as the “reliquary” brooch and an emerald necklace from a set belonging to Empress Marie-Louise.

The tiara of Empress Eugenie, in addition to a big brooch of Empress Eugenie, was additionally stolen.

Fevicol’s Instagram submit

Fevicol has shared a photograph of the emerald necklace, nonetheless in mint situation. Nonetheless, the Fevicol brand is there. The adhesive firm apparently hints at fixing the necklace with the assistance of Fevicol.

“This mission is not possible,” comes the cheeky caption with a “sticking the tongue out” emoticon. With the necklace glued with Fevicol, it might be “not possible” to steal it, it playfully suggests.

“Ab Dhoom machane ki baari hamari ;),” quipped Fevicol, whereas referring to Dhoom 2. The Bollywood film, starring Hrithik Roshan, featured the “Good Thief” museum heist.

Fevicol’s submit gained quick consideration.

“Fevicol understood dedication objectives higher than half of Instagram,” wrote BlueStone Jewelry.

“Your workforce wants a increase for this concept,” wrote one other consumer.

One other consumer known as it “essentially the most inventive commercial ever”.

From October 20 to October 23, the curiosity in “Louvre Museum” went excessive on Google India:

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