India’s gold demand has witnessed a outstanding upswing this yr, whilst market regulators and SEBI warning traders in opposition to unregulated digital gold platforms.
In line with business consultants, the surge displays robust investor optimism and altering preferences amongst younger, tech-savvy customers who’re exploring new-age gold funding avenues.
Gold Demand Soars: 44% rise in quantity, 134% in worth
In dialog with Zee Enterprise Commodity Editor Mrityunjay Kumar Jha, Arti Saxena, Head of Advertising India, World Gold Council (WGC), stated India’s gold demand has seen a pointy improve, with AU holdings rising to 83.5 tonnes from 58 tonnes a yr in the past — representing a 44 per cent surge in quantity phrases and a 134 per cent spike in worth phrases.
“The most important purpose behind investor optimism is that Gold ETFs supply advantages matching the digital-first way of life of younger customers,” she famous, including that “digital gold has emerged as an efficient and handy funding possibility.”
SEBI advisory okayey takeaways
- Buyers ought to make investments solely by way of regulated devices comparable to Gold ETFs, commodity derivatives, or Digital Gold Receipts (EGRs)
- Many on-line platforms are promoting gold with none regulatory oversight
- Digital gold is neither registered with SEBI nor falls underneath any formal authorized framework
- SEBI reiterated that gold investments should be made solely by way of registered and controlled entities
What’s digital gold?
Digital gold supplies a pathway whereby the traders should buy, hold and promote gold through the Web, often claiming to supply storage in e-wallets for storage and the potential for remodeling the possession into tangible gold at any second.
Merely, it refers back to the on-line funding in gold course of by way of using functions or web site, it allows you to buy or personal small quantities of the steel that the supplier maintains in a protected vault for you.
The possession is then recorded digitally and you may both promote it again or ask for the bodily gold to be delivered to you later, nevertheless it must be famous that a few of these merchandise are usually not underneath regulation and should lack investor protections.
Knowledgeable Warning: Regulation is essential
In dialog with Zee Enterprise Commodity Editor Mrityunjay Kumar Jha, Harshvardhan Roongta, CFP, Roongta Securities, defined that digital gold doesn’t come underneath SEBI’s regulatory purview.
“If any subject arises, SEBI can not intervene, since digital gold is an unregulated funding avenue,” Roongta stated.
He added, “When an business is unregulated, it’s finest to keep away from investing. There are a number of different regulated gold funding choices out there.”
Whereas digital gold provides the comfort of digital storage and bodily conversion, Roongta cautioned that “at any time when cash is concerned, regulation is important to forestall fraud or scams.”
He additional emphasised that till digital gold comes underneath RBI or SEBI supervision, it stays a dangerous selection for traders.
Digital gold business welcomes regulation
Chirag Thakkar, Founder, DigiGold, instructed Zee Enterprise that within the final three months, 60–70 per cent of digital gold consumers have opted for bodily supply of their holdings.
“If SEBI decides to control the digital gold sector, the business would welcome it positively,” Thakkar stated.
He added that customers can already method shopper courts in case of fraud, and that “the business is able to adjust to any future regulatory framework.”
Digital gold transactions surges 10x
Renisha Chainani, Head of Analysis, Augmont Gold, highlighted that the digital gold market has expanded considerably lately, drawing SEBI’s consideration.
Citing NPCI information, she stated digital gold transactions have risen from 21 million to almost 1 billion in simply 1.5 years, and now make up round 10 per cent of the full gold funding market.
“Though not but regulated by SEBI or RBI, the market is at the moment self-regulated,” she stated.
Chainani added that the business, now eight years outdated, has gained robust shopper belief, and “inside the subsequent 1–2 years, digital gold is prone to come underneath formal regulation.”
Key drawbacks of digital gold
The Securities and Change Board of India (SEBI) lately issued a public advisory warning traders in opposition to shopping for digital gold by way of unregulated on-line platforms.
Listed below are some drawbacks of utilizing digital gold:
- Buy restrict: Most platforms cap purchases at round Rs 2 lakh
- Greater expenses: Making and supply charges are sometimes larger than conventional gold purchases
- Restricted storage: Free storage is out there just for a brief length on a number of platforms
- Digital gold is at the moment supplied by fashionable apps like Paytm, Google Pay, PhonePe, and Groww, amongst others
- It’s unregulated

