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Some time again, I owned Greggs (LSE:GRG) shares in my ISA portfolio. I used to be an enormous fan of the model and would usually pop into my native Greggs for a espresso and a salad field, then in some way stroll out with a corned beef pasty and a jam doughnut. Don’t decide, please (I’m Northern).
The baker’s share value powered increased within the FTSE 250 for a few years as Greggs retailers sprang up in airports, retail parks, practice stations and motorway service stations. Anyplace folks had been on the transfer, mainly.
From the beginning of 2010 to August 2024, the share value elevated nearly 700%. Revenue additionally flowed to shareholders, with particular dividends on high of the unusual payouts changing into the norm.
Administration trumpeted plans to develop to three,000+ retailers throughout the UK, up from lower than 1,500 on the finish of 2010. All the pieces was going nice weapons.
Then this occurred…
Fairly shortly final yr,issues started to vary, and that is the interval after I began to have doubts concerning the funding. In October 2024, new Chancellor Rachel Reeves introduced an increase in employer’s Nationwide Insurance coverage contributions. For Greggs, which has extra places than McDonald’s and employs round 32,000 folks, this may price it tens of thousands and thousands additional yearly.
Okay, I believed, not nice. However the firm has pricing energy and may offset a few of that by including a couple of pennies onto its meals. CEO Roisin Currie remained bullish on the time, saying: “Our store development plan, our provide chain funding, none of that modifications. We’re nonetheless completely going for development“.
Reeves stated it was “a once-in-a-parliament price range to wipe the slate clear“, placing the general public funds “again on a agency footing“. Nevertheless, I turned satisfied that taxing companies closely to fund increased public spending wouldn’t result in financial development. Fairly the alternative.
I feared job losses would observe, with the knock-on impact of much less foot site visitors for retailers. With Greggs shares nonetheless carrying a development premium at the beginning of 2025, I made a decision to exit my place.
That was a fortunate escape as a result of the share value has crashed 40% since!
Slowing development
Greggs has certainly skilled slowing development amid a deteriorating market backdrop. In October, it reported a 6.1% rise in Q3 gross sales, however like-for-like gross sales had been solely up 1.5%.
That was a large deceleration from earlier years, and full-year working revenue is about to be barely beneath final yr’s £195m.
In the meantime, the general public funds aren’t on a agency footing. Removed from it. In actual fact, Reeves may even be set to introduce extra tax rises later this month within the Autumn Funds. This dangers heaping extra strain on a fragile economic system (UK unemployment has simply hit a four-year excessive).
Revisiting the inventory
Clearly then, there are large darkish clouds hanging over Greggs inventory proper now. Nevertheless it does appear like the pessimism might need gone too far. The ahead price-to-earnings ratio is now simply 12, whereas there’s a well-covered 4.4% dividend yield on supply.
That appears good worth for a well-entrenched model with stable revenue margins (by trade requirements). The store development plan nonetheless exists.
For affected person buyers prepared to take a longer-term view, I feel Greggs inventory deserves nearer consideration. It would serve up market-beating returns from as we speak’s value of 1,553p.

