An interview with Manya Nayar, Founding father of IBAEUTY, a Aware Magnificence Model
On this partaking interview, we sit down with Manya Nayar, the visionary Founding father of IBAEUTY. With a ardour for redefining magnificence requirements, Manya has created a model that emphasizes inclusivity and innovation in skincare.
She shares her journey, the inspiration behind IBAEUTY, and her dedication to empowering people by means of efficient magnificence options.
Are you able to share your journey into the sweetness trade and what impressed you to create IBAEUTY?
Manya Nayar: It began with a lockdown, we have been all underneath 1 roof and 4 partitions. Truthfully, folks re-discovered themselves, took a pause from their ordinary life, and have been diving deep into their very own creativity.
Precisely, then I observed males get pleasure from magnificence & make-up as a distinct segment as a lot as girls do! Simply then, I realised however then why we limit the area of interest particularly to girls, as a result of the dictionary doesn’t limit the which means by gender.
I couldn’t discover magnificence merchandise & manufacturers that have been catering to all of the genders, & that simply felt like a chance to faucet into this area of interest. All the pieces was both too pink, too macho, or simply plain boring.
So I mentioned, “If nobody else is doing it, I’ll.” IBAEUTY was born out of a necessity for expression—actual, uncooked, unapologetic. And gender-neutral? Babe, magnificence has no gender. It was about rattling time somebody mentioned it loud.
IBAEUTY emphasises a gender-neutral and skin-first method. Are you able to elaborate on this and why it’s vital to you?
Manya Nayar: We’re not right here to place a label on magnificence. IBAEUTY exists for each pores and skin tone, each identification, each vibe. Make-up ought to really feel like simply you, skincare, not a masks.
That’s why each product is loaded with skin-loving components, we solely make merchandise on the method of fifty% skincare & 50% make-up—as a result of we’re not right here to cover your face, we’re right here to spotlight your “actual options”.
And actually, that’s stunning, you’re stunning, your magnificence is your BAE. The world doesn’t want one other model promoting perfection—it wants manufacturers celebrating individuality.
Are you able to stroll us by means of your product growth course of? How do you make sure that your merchandise are each efficient and secure for all pores and skin sorts?
Manya Nayar: Our lab is sort of a little potion playground. We begin with a skin-first mindset: “What would this do in your pores and skin even with out the glam?”
From there, it’s all about analysis, testing (on actual folks, by no means animals!), tweaking formulation, and checking each single ingredient.
We obsess over texture, payoff, and the way it performs with actual life. Each swipe, pump, or dab you get has been obsessed over—so your pores and skin will get love, not simply pigment.
What tendencies within the magnificence trade are you most enthusiastic about, and the way is IBAEUTY positioning itself to adapt to those tendencies?
Manya Nayar: Ugh, SO many! Skinimalism is a vibe. Barrier-loving components? Sure please. And the entire AI-meets-beauty area is an absolute FIRE. However pattern or not, we follow our core: clear, aware, inclusive, gender-neutral.
We’re not right here to chase fads—we’re right here to set requirements. So when the world catches up, we’re already there… glowing.
What are your aspirations for IBAEUTY within the subsequent 5 to 10 years? Are there any new merchandise or initiatives you might be significantly enthusiastic about?
Manya Nayar: World domination? Jk… kinda. However critically—scaling throughout borders, launching into classes like hybrid Make-up, Innovation in magnificence from INDIA! And making IBAEUTY a worldwide group.
Assume immersive pop-ups, shade ranges that actually get desi pores and skin, and collabs that flip heads. We’ve received some main drops coming, and let’s simply say—your shelf is about to get hotter.
What recommendation would you give to aspiring entrepreneurs trying to enter the sweetness trade?
Manya Nayar: Begin together with your why. For those who’re simply chasing tendencies, the hype will fade. You’ll FAIL, not as soon as, twice, however many occasions.
However, construct one thing with coronary heart, with fact. Be able to hustle, get knocked down, and nonetheless present up with glitter in your cheek. And don’t be afraid to be completely different, that’s your energy. Personal it.
As our dialog concludes, Manya Nayar’s dedication to reworking the sweetness trade is actually inspiring.
Her imaginative and prescient for IBAEUTY not solely champions high quality and inclusivity but in addition paves the best way for a extra aware method to magnificence, encouraging everybody to embrace their distinctive selves.
| Are you an
Entrepreneur or Startup? Do you have got a Success Story to Share? SugerMint want to share your success story. We cowl entrepreneur Tales, Startup Information, Ladies entrepreneur tales, and Startup tales |
Learn Success story of Indian entrepreneurs & startups at SugerMint. Observe us on Twitter, Instagram, Fb, LinkedIn
