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Reading: The Psychology of Investing #11: The Most Harmful Story is the One You Inform Your self
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StockWaves > Market Analysis > The Psychology of Investing #11: The Most Harmful Story is the One You Inform Your self
Market Analysis

The Psychology of Investing #11: The Most Harmful Story is the One You Inform Your self

StockWaves By StockWaves Last updated: June 2, 2025 14 Min Read
The Psychology of Investing #11: The Most Harmful Story is the One You Inform Your self
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Contents
However Why Do We Do It?Learn how to Recognise and Mitigate Self-Attribution BiasConclusionThe Sketchbook of Knowledge: A Hand-Crafted Guide on the Pursuit of Wealth and Good Life.

A fast announcement earlier than I start immediately’s put up – 

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After a beautiful response through the pre-order section, I lastly have the e book in my arms and am delivery it out rapidly. If you happen to’d wish to get your copy, click on right here to order now. You too can get pleasure from decrease costs on multiple-copy orders.

Plus, I’m providing a particular combo low cost if you happen to order Boundless together with my first e book, The Sketchbook of Knowledge. Click on right here to order your set.


The Web is brimming with assets that proclaim, “practically every little thing you believed about investing is wrong.” Nevertheless, there are far fewer that intention that will help you change into a greater investor by revealing that “a lot of what you assume about your self is inaccurate.” On this collection of posts on the psychology of investing, I’ll take you thru the journey of the largest psychological flaws we endure from that causes us to make dumb errors in investing. This collection is a part of a joint investor training initiative between Safal Niveshak and DSP Mutual Fund.


Probably the most damaging patterns in investing isn’t what we imagine concerning the market.

It’s what we imagine about ourselves.

So, after we make a successful funding, we regularly quietly assume we’re a genius, but when an concept goes bitter, we imagine we obtained unfortunate and blame the market or some outdoors issue.

If you happen to assume this has utilized to you someday up to now, welcome to the world of Self-Attribution Bias. This can be a frequent psychological pitfall in investing (and life) the place we credit score our successes to our talent and intelligence however blame failures on dangerous luck or others.

In easy phrases, self-attribution bias (a type of self-serving bias) describes our tendency to attribute constructive outcomes to our personal talent or actions, whereas attributing adverse outcomes to exterior components past our management. In on a regular basis life, it’s the coed who aces an examination and says “I labored laborious, I’m good,” however after they flunk a check, complains the questions have been unfair. All of us do that to some extent: a CEO would possibly credit score their management for top earnings after which blame a weak financial system when earnings dip (most administration studies odor of this), or a sports activities coach might laud their technique after a win and fault the referees after a loss. The sample is similar: success has me to thank, whereas failure was past my management.

This bias exhibits up particularly in investing. When our portfolio is up, we pat ourselves on the again for being savvy; when it’s down, we discover excuses – “the RBI’s insurance policies harm my shares,” “that analyst’s dangerous tip value me cash,” and so forth.

There’s even a inventory market adage capturing this concept: “By no means confuse brains with a bull market.” In different phrases, a rising market could make any investor appear like a genius. For instance, an investor would possibly get pleasure from huge good points throughout a broad market rally and attribute these earnings completely to their stock-picking prowess, ignoring {that a} booming market lifted most shares throughout all sectors and that many different buyers had comparable good points. Later, if their picks begin tanking, the identical investor would possibly insist “No one may have seen this coming” or blame market volatility as an alternative of their very own choices.

However Why Do We Do It?

On a psychological stage, self-attribution bias stems from our want to guard our ego and vanity. Subconsciously, all of us want to view ourselves as competent and succesful. Attributing successes to our expertise feels good and reinforces that constructive self-image, whereas admitting errors or lack of talent feels threatening.

Psychologists observe that we regularly make these skewed attributions with out even realising it as a protection mechanism to take care of a constructive self-image or increase vanity. In less complicated phrases, we wish to imagine we’re sensible buyers when issues go proper, and we don’t wish to really feel silly when issues go unsuitable.

Now, this bias isn’t a brand new discovery; it’s been documented in psychology analysis for many years. In a basic 1975 research, researchers Dale Miller and Michael Ross noticed this “self-serving” attribution sample: when folks’s expectations have been met with success, they tended to credit score inner components (their very own judgment or talent), however when outcomes fell in need of expectations, they blamed exterior components.

This bias usually goes hand-in-hand with overconfidence. By attributing a couple of profitable investments to our personal brilliance, we begin to imagine we actually have a particular knack for choosing winners. Our confidence grows, generally unwarrantedly. We’d double down on the subsequent funding or tackle larger dangers, satisfied that we all know what we’re doing (in any case, take a look at these previous wins we achieved!).

In the meantime, any losses are brushed apart as “not my fault”, which implies we don’t correctly be taught from our errors. Over time, this creates a skewed self-perception the place we predict we’re higher buyers than we actually are.

Even skilled fund managers aren’t immune: they can also fall into the lure of believing their very own talent explains each success, which may inflate their self-confidence. This is the reason self-attribution bias is usually referred to as a “self-enhancing” bias. It fools us into enhancing our view of our personal talents, usually past what actuality justifies.

Learn how to Recognise and Mitigate Self-Attribution Bias

Consciousness is step one to overcoming self-attribution bias. Listed below are some sensible methods I can consider that may aid you maintain this bias in verify and make extra rational investing choices:

  • Preserve a Choice Journal: Journaling is the antidote to all our biases, together with this one. Preserve a log of your funding choices, together with why you acquire or offered one thing, and later document the result. This behavior forces you to confront the true causes to your wins and losses. Over time, you would possibly uncover, for instance, {that a} inventory you thought you “knew” would soar really went up resulting from a market rally, or that your shedding funding had warning indicators you missed. By reviewing a journal, you’ll probably discover that you simply have been proper far lower than you thought, and that your beneficial outcomes have been both resulting from luck or market-wide forces. A written document makes it more durable to rewrite historical past in your favour and helps you be taught from errors.
  • Evaluate Outcomes to the Market: Whereas I’m in favour of absolute long run returns and never relative, it generally pays to match your efficiency to the broader market’s. Everytime you consider your efficiency, verify it towards a related benchmark (such because the BSE-Sensex or a Whole Returns Index). In case your portfolio rose 10% however the general market was up 15%, that’s an indication that market components, not simply talent, performed an enormous position in good points (and that your technique may very well have underperformed). Retaining perspective with a baseline can floor your attributions: you’ll be much less more likely to declare brilliance throughout bull markets or to really feel unduly cursed throughout bear markets. All the time ask, “Did I beat the market due to my selections, or was the entire market lifting me up?”
  • Ask Your self Exhausting Questions: To recognise this bias in actual time, pause and critically look at your reactions to outcomes. For any huge achieve, ask: “What exterior components might need helped this succeed?” For any loss: “What was my position on this? What may I’ve completed higher?” If you happen to discover you instantly credit score your intelligence for good points however have a protracted record of excuses for losses, that’s a crimson flag.
  • Acknowledge Luck: Make it a behavior to confess the position of luck and randomness in investing outcomes. Even nice buyers are the primary to say that not each win is only talent. By explicitly acknowledging when beneficial market circumstances or plain probability contributed to your success, you retain your ego in verify. For instance, as an alternative of claiming “I made a killing on that inventory,” you would possibly observe “that sector has been on hearth, and I used to be in the proper place on the proper time.” Likewise, settle for that generally you’ll make the proper determination and nonetheless lose cash resulting from unpredictable occasions. That’s a part of investing. Adopting this mindset of humility can forestall the ego inflation that feeds self-attribution bias.
  • Search Exterior Suggestions: It might probably assist to get an out of doors perspective in your investing selections. Discuss to a trusted monetary mentor, advisor, or perhaps a savvy good friend about your wins and losses. They may level out exterior components or holes in your logic that you simply missed. Generally simply discussing your reasoning out loud reveals once you’re giving your self an excessive amount of credit score. The secret is to interrupt out of your individual echo chamber. An exterior observer might extra readily name out, “Are you positive that achieve wasn’t principally because of the market rally?” or “Maybe your thesis had a flaw you’re not acknowledging.” Actively looking for critique and opposite opinions can counteract our pure self-serving narrative.

Conclusion

Self-attribution bias is a pure human tendency. All of us wish to really feel accountable for our triumphs and absolved of our failures.

Within the enviornment of investing, nonetheless, this bias may be notably harmful. It lulls us into overestimating our talents, encourages dangerous overconfidence, and retains us from studying from our errors.

The excellent news is that by understanding this bias, we will take concrete steps to counteract it. Staying humble, looking for fact over ego-stroking, and implementing systematic checks (like journaling and suggestions) might help any investor, from a newbie to a seasoned skilled, make extra rational choices.

Keep in mind that in investing, as in life, luck and exterior components at all times play a job in outcomes. By recognising that truth, you’ll be much less more likely to fall into the lure of self-attribution bias and extra more likely to keep level-headed by the market’s ups and downs.

In the long term, cultivating this self-awareness and self-discipline can enhance not simply your portfolio efficiency, but in addition your improvement as a considerate and resilient investor.


The Sketchbook of Knowledge: A Hand-Crafted Guide on the Pursuit of Wealth and Good Life.

This can be a masterpiece.

– Morgan Housel, Creator, The Psychology of Cash


Disclaimer: This text is printed as a part of a joint investor training initiative between Safal Niveshak and DSP Mutual Fund. All Mutual fund buyers should undergo a one-time KYC (Know Your Buyer) course of. Traders ought to deal solely with Registered Mutual Funds (‘RMF’). For more information on KYC, RMF & process to lodge/ redress any complaints, go to dspim.com/IEID. Mutual Fund investments are topic to market dangers, learn all scheme associated paperwork

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