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StockWaves > Market Analysis > Figma’s Pursuit of Lengthy-Time period Backers Saved IPO Value in Examine
Market Analysis

Figma’s Pursuit of Lengthy-Time period Backers Saved IPO Value in Examine

StockWaves By StockWaves Last updated: August 4, 2025 6 Min Read
Figma’s Pursuit of Lengthy-Time period Backers Saved IPO Value in Examine
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(Bloomberg) — Figma Inc.’s record-breaking debut positive aspects are cooling, however they’ve nonetheless handed a windfall to buyers together with the choose establishments that have been in a position to get their palms on the IPO shares, sparking debate over whether or not the inventory was priced too low. Behind the scenes, the will to courtroom long-term buyers influenced the end result.

The inventory’s 250% soar in its debut session — the largest ever first-day pop from a $1 billion-plus US IPO — meant the corporate and the promoting shareholders successfully handed over greater than $3.5 billion of worth to buyers that have been in a position to get shares.

Shares of Figma fell 20.7% to $96.73 every on Monday as of 11:31 a.m., giving the corporate a completely diluted worth of over $55 billion. Even after the pull-back, the inventory trades almost 3 times above its IPO value, with buying and selling valuing the corporate at greater than 50 instances its ahead gross sales, based on Bloomberg calculations. 

Figma and the banks thought-about pricing the shares above the last word $33 per share set within the IPO, based on an individual acquainted with the matter. Ultimately, Dylan Subject, Figma’s co-founder and chief government officer, needed to deliver on board sure long-term institutional shareholders, and Subject signed off on the ultimate $33 value, the particular person mentioned, asking to not be recognized as the knowledge isn’t public. 

A Figma spokesperson declined to remark. Subject didn’t instantly reply to a request for remark through his LinkedIn. Representatives for the lead banks on the deal, Morgan Stanley, Goldman Sachs Group Inc., Allen & Co. and JPMorgan Chase & Co., declined to remark.

With shares oversubscribed by greater than 40 instances, a blockbuster debut was not at all unpredictable. Had Figma and Subject opted for the next value, nevertheless, some institutional buyers could not have been prepared to purchase the shares. 

Corporations with a long-term funding technique typically base their view of the inventory on fundamentals, and decide their value expectations in reference to the valuations of comparable software program companies. These buyers are usually essentially the most coveted backers in a first-time share sale, as they have an inclination to deliver value stability. 

The banks pitched Figma’s IPO valuation in step with extremely valued software program firms similar to Snowflake Inc. and Datadog Inc. that commerce at ahead enterprise worth to gross sales multiples starting from 10 to fifteen instances, based on knowledge compiled by Bloomberg.

Silicon Valley enterprise capitalist Invoice Gurley, basic companion of Benchmark, was among the many most vocal critics of the pricing. Figma’s day-one pop highlighted the “gross inefficiency within the fashionable IPO course of,” he wrote Thursday in a publish on X. A frequent commentator on the phenomenon, Gurley has lengthy advocated for firms to pursue direct listings – elevating no cash and letting the market decide the share value — to keep away from leaving giant sums on the desk. Gurley wasn’t listed as a shareholder in Figma’s filings.

A number of components contributed to Figma’s IPO surge. Throughout the means of gathering orders for inventory, the banks requested for buyers to submit a selected variety of shares at a selected value, reasonably than market orders, Bloomberg Information has reported – a way offering extra detailed data on the costs that buyers have been ready to pay.

One other clear contributor to Figma’s outsized pop was the scale of the providing. The variety of shares bought, together with the over-allotment shares, represented simply 7% of the excellent inventory, a comparatively small quantity although not extraordinary amongst sizzling tech IPOs.

Which will have left retail buyers largely empty-handed. In social media posts, a number of customers complained that after placing in orders with Robinhood Markets Inc., they obtained just one Figma share every. A consultant for Robinhood mentioned in response to a question from Bloomberg that the corporate distributes shares based mostly on provide, optimizing to provide as many individuals entry as attainable.

In the end, Figma’s problem in satisfying the competing pursuits within the IPO was an excellent drawback to have, mentioned Matt Sperling, chairman of capital markets at Tigress Monetary Companions.

“Arguably, the correct fiduciary choice is what the corporate did,” Sperling mentioned. “Particularly, push value far sufficient to make sure you should have high-quality homeowners in your register, figuring out there shall be a pop that finally additionally attracts robust PR for the corporate as properly, about how nice the IPO was.”

Extra tales like this can be found on bloomberg.com

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