New Delhi, June 5 — In a refreshing convergence of aware dwelling, aware style, and sustainable delicacies, restaurant Rooh partnered with famend eco-fashion label Doodlage to mark World Atmosphere Day with a purpose-driven occasion that celebrated sustainability in each kind.
This collaboration wasn’t only a style showcase or a eating expertise it was a strong assertion on how way of life selections, from what we put on to what we eat, can collectively drive optimistic change for the planet.
A Shared Imaginative and prescient for Aware Dwelling
On the coronary heart of this collaboration lies a shared philosophy between the 2 manufacturers. “This collaboration got here collectively organically, as Rooh shares our values round slowing down and celebrating high quality, whether or not in style, meals, or experiences,” mentioned Kriti Tula, Founding father of Doodlage.
“At Doodlage, sustainability is a holistic way of life, and this partnership helps deliver that ethos to life in a tangible and significant method.”
Ashmita Lucktoo, Advertising Head at Rooh, shared, “At Rooh, our philosophy extends past serving progressive, fashionable Indian delicacies—it’s rooted in aware dwelling in each kind. Sustainability isn’t only a buzzword for us; it’s a core observe woven into our kitchen operations and broader way of life selections.”
The Doodlage Expertise at Rooh supplied greater than a glimpse into eco-conscious clothes. “Company can anticipate an immersive look into the story behind our clothes—from the supplies and processes to the philosophy of seasonless design,” Kriti added. “It’s a possibility to have interaction with our work up-close and see how aware style may be considerate, purposeful, and aesthetically compelling.”
On the similar time, Rooh prolonged its dedication to sustainability by way of a specifically curated menu for the night. “Your entire menu options natural, domestically sourced produce, with a deal with vegetarian dishes that spotlight the richness of seasonal elements,” Ashmita defined.
“Even our beverage program mirrors this philosophy, utilizing pure infusions, domestically sourced herbs, and seasonal fruits.”
One of many largest hurdles in selling sustainable style is altering client notion. “Considered one of our key challenges is the notion that sustainability requires compromise—on fashion, consolation, or price,” Kriti famous.
“Occasions like these permit individuals to really expertise the items firsthand, perceive the worth behind them, and see for themselves that aware style may be each accessible and fascinating.”
Rooh has lengthy believed that hospitality could be a highly effective platform for purpose-driven narratives. “This isn’t our first, and it definitely gained’t be our final,” mentioned Ashmita. “Rooh has all the time aimed to be greater than only a restaurant—we’re an area for tradition, neighborhood, and aware conversations.”
Each Doodlage and Rooh encourage individuals to start their sustainability journeys with small, constant steps. “Lengthen the lifetime of what you personal, spend money on versatile, timeless items. Progress over perfection is essential,” mentioned Kriti. “Each intentional selection contributes to a extra sustainable future.”
On the hospitality entrance, Ashmita added, “Eating places can successfully display their dedication to sustainability by way of considerate, intentional actions—from sourcing domestically and lowering plastic use to sustaining low-waste kitchens and coaching employees on eco-friendly practices.”
On World Atmosphere Day, Rooh and Doodlage reminded Delhi that sustainability isn’t a solo journey—it’s a way of life selection we will all embrace, one aware choice at a time.
Disclaimer:- This story has not been edited by SugerMint employees and offered by the company. SugerMint won’t be accountable in any method for the content material of this story.
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