A Candid Dialog with Founder Tejasvi Madan

An Unique Interview with Tejasvi Madan, Founding father of Past Sure, an activewear clothes model

Tejasvi Madan, founding father of Past Sure, has redefined activewear by mixing consolation with confidence. On this interview, she discusses her inspiration, challenges, and the model’s mission to empower motion.

What impressed you to begin Past Sure, and what does the identify symbolize for you?

Tejasvi Madan: Past Sure emerged from a deeply private journey. Having struggled with physique dysmorphia, I spent years making an attempt to suit into slim definitions of magnificence earlier than studying to worth power over dimension.

Alongside the best way, I realised that almost all activewear manufacturers perpetuate unrealistic beliefs, leaving many ladies feeling excluded or insufficient.

What pissed off me much more was the dearth of matches that genuinely complemented Indian physique varieties or tailored to on a regular basis motion.

I wished to vary that, and the goal was to create activewear that feels as empowering because it seems, versatile sufficient to maneuver seamlessly from exercises to workdays to weekends. The identify Past Sure displays a perception in transcending bodily, emotional, and societal limitations.

Each design is rooted within the thought of freedom, confidence, and individuality. For me, it’s not only a model; it’s a motion that challenges conventions and redefines power, magnificence, and luxury for each girl.

What differentiates Past Sure from different gamers in your business?

Tejasvi Madan: Past Sure was created with one easy perception: that activewear ought to have a good time actual girls and actual our bodies.

Our designs are crafted to suit Indian girls fantastically, embracing their pure curves and actions as an alternative of conforming to unrealistic Western beliefs.

Every bit is made to maneuver effortlessly via a lady’s day, from the gymnasium to a gathering to a night out; proving that consolation and confidence can coexist.

We don’t promote perfection; we have a good time energy. Our campaigns characteristic girls who embody authenticity, girls who defy stereotypes, embrace their individuality, and shine in their very own mild. There’s no dimension hierarchy right here; we by no means cost extra for bigger sizes as a result of confidence ought to by no means include a price ticket.

Past Sure was born from lived expertise, from confronting physique dysmorphia and studying to outline magnificence alone phrases.

That private fact shapes every little thing we do. We’re greater than an activewear label; we’re a rising group of girls pushing boundaries collectively, redefining what power, magnificence, and inclusivity seem like.

From the premium materials to the high-density logos and enduring stitches, each element speaks of high quality meant to final. With considerate manufacturing and timeless design, we’re making activewear that doesn’t simply carry out however empowers.

As a result of at Past Sure, power isn’t measured by dimension, however by how freely a lady chooses to be herself.

How does Past Sure empower people or communities to suppose and act with out limits?

Tejasvi Madan: Past Sure was born to remind each girl that she is highly effective, succesful, and limitless in her personal pores and skin. Our philosophy, “Empower. Encourage. Obtain.”, captures that essence.

We empower via inclusivity, encourage via authenticity, and create house for girls to chase their targets in their very own method, free from judgment or comparability.

We would like each girl who wears Past Sure to really feel seen and celebrated, not measured in opposition to a model or a slim thought of perfection.

Our world is crammed with actual girls in movement – dancers, athletes, creators, professionals, every expressing power in her personal kind.

From aerial yoga to powerlifting, Kathak to cardio, we showcase the numerous methods girls transfer, thrive, and redefine what power seems like.

For us, Past Sure isn’t nearly activewear; it’s a motion that celebrates individuality and freedom.

By that includes girls with actual tales and actual our bodies, we’re altering the dialog from how a physique seems to what it can do. That’s the guts of Past Sure; empowering girls in all places to dwell, transfer, and dream past limits.

What challenges have you ever confronted in scaling your operations or reaching new audiences?

Tejasvi Madan: One in all our greatest challenges has been designing activewear that actually celebrates each physique.

Creating silhouettes that flatter and assist girls of all sizes, whereas sustaining the identical customary of consolation, performance, and magnificence, demanded in depth analysis, numerous trials, and fixed suggestions from actual girls with various life.

Match consistency throughout a large dimension vary is each an artwork and a science. Many manufacturing setups aren’t geared up to deal with inclusive sizing with precision, so discovering companions who understood and shared our dedication took time and persistence. Each sew, seam, and stretch wanted to replicate not simply high quality, however care.

One other problem has been shifting perceptions, serving to audiences perceive that Past Sure isn’t only for the gymnasium. It’s for each sort of motion ie. out of your morning exercises to espresso runs to workplace hours.

As we’ve scaled, we’ve needed to stability innovation, premium high quality, and truthful pricing, staying true to our promise of by no means compromising or charging extra for bigger sizes.

Our aim has at all times been easy but highly effective; to make each girl really feel robust, supported, and classy in her personal pores and skin.

Translating that emotional connection into each product we create, and scaling that feeling with out shedding authenticity, continues to be each our greatest problem and our biggest motivation.

What position does innovation play in your organisation’s development technique?

Tejasvi Madan: For us at Past Sure, innovation isn’t nearly creating one thing new; it’s about creating one thing significant. Each design begins with a query we by no means cease asking: how can this serve girls higher?

Our strategy to innovation is deeply human. We give attention to match that celebrates actual our bodies and patterns that transfer with girls, not in opposition to them. From morning exercises to night plans, our items are designed to adapt effortlessly to each a part of her day.

We’re consistently experimenting with efficiency materials which might be comfortable but robust, particulars which might be useful but flattering, and processes which might be sustainable but exact. Each seam, emblem, and sew is a mirrored image of care, analysis, and intent.

However what really drives innovation at Past Sure is the ladies who put on us. Their tales, suggestions, and experiences form each assortment.

We pay attention, be taught, and evolve with them. Innovation, to us, is about rethinking how girls really feel in what they put on. It’s about turning consolation into confidence, and magnificence into self-expression. That’s how we develop, by rising with the ladies we design for.

As an entrepreneur, how do you keep motivated via challenges and uncertainty?

Tejasvi Madan: For me, the motivation at all times comes again to why I began Past Sure: to create activewear that celebrates actual girls and actual power. That objective retains me anchored, particularly when issues get troublesome. It jogs my memory of the ladies I’m constructing for and the change I wish to see.

My journey via physique dysmorphia taught me so much about resilience and the significance of being sort to your self. These classes assist me keep regular via uncertainty and to give attention to progress, not perfection, and to see each problem as a part of the method.

What retains me going most is seeing girls put on Past Sure with confidence. When somebody tells me she lastly feels snug in activewear or feels seen in our campaigns ; that’s the true reward. It’s proof that we’re creating one thing that issues.

On the finish of the day, I’ve realised that challenges are inevitable, however when your imaginative and prescient is bigger than the impediment, you at all times discover a method via.

What’s subsequent for Past Sure when it comes to development or new initiatives?

Tejasvi Madan: The following chapter for Past Sure is about development with objective. We’re increasing our product vary to incorporate extra versatile, on a regular basis designs that seamlessly mix style, perform, and confidence;  items that match effortlessly into each girl’s life-style.

One of many milestones I’m most enthusiastic about is the launch of our first bodily retailer. It’ll be an area the place girls can really expertise Past Sure and check out, join, and really feel the vitality of a group constructed on power and self-belief.

We’re additionally exploring new frontiers in innovation, from tech-enabled sizing options to superior efficiency materials that improve consolation, inclusivity, and sustainability.

Each growth stems from our fixed drive to make activewear that feels as empowering because it seems.

Collaborations are one other key focus. We’re becoming a member of palms with women-led and wellness-driven manufacturers to amplify our impression and attain a wider group of girls who encourage change each day.

We’d wish to evolve into a world motion that continues to empower, encourage, and obtain alongside the ladies who make it what it’s.

Her journey displays perseverance and creativity, proving that Past Sure is greater than a model—it’s an announcement of power, ardour, and limitless ambition.

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