An Unique Interview with Aditya Pai, Founder & CEO of Misfits – India’s first prebiotic soda
On this partaking interview, Aditya Pai, Founder and CEO of Misfits, talks about his journey in creating India’s first prebiotic soda. He shares how innovation, well being, and sustainability drive Misfits’ mission to redefine the beverage trade.
What impressed you to create Misfits, and the way did the thought for India’s first prebiotic soda originate?
Aditya Pai: Misfits was born out of frustration, curiosity, and a private wake-up name. Once I was working in Bangalore, I had fallen into the behavior of consuming a bottle of sugary soda each single day.
It began as a small indulgence, however inside simply 3–4 months, I had gained 12 kilos and was identified with fatty liver. That hit me exhausting — I spotted how one thing so frequent and normalized in our life-style might silently hurt us.
That’s when curiosity took over. I began studying about what actually goes into these drinks — sugar, synthetic flavors, preservatives, and artificial junk — and started questioning if soda may very well be made in another way.
One thing that’s nonetheless fizzy and enjoyable however doesn’t destroy your well being. That thought led my brother and me down a year-long rabbit gap of R&D experiments, ingredient trials, and style testing. We stumbled upon the ability of prebiotics — plant-based fibers that nourish intestine well being.
And that’s how India’s first prebiotic soda was born — a drink that allows you to benefit from the enjoyable of soda, however with the useful advantages your physique really deserves.
The identify Misfits is intriguing — how does it replicate your model philosophy?
Aditya Pai: The identify Misfits got here from how we felt — we didn’t match into the “common” means of doing issues. We realised that we didn’t ‘match’ within the common soda aisles. The beverage trade has been caught in its consolation zone for many years, promoting sugar water in numerous bottles. We needed to insurgent towards that.
So, Misfits grew to become a voice for everybody who doesn’t conform, those who query, experiment, and stand out. It’s not only a model identify; it’s a mindset. We have a good time imperfections, individuality, and insurrection, all whereas proving that being completely different will be highly effective, and scrumptious.
Might you clarify how Misfits differentiates itself from conventional sodas and different wellness drinks?
Aditya Pai: Conventional sodas are loaded with sugar, synthetic flavors, and preservatives, providing you with an immediate excessive and a long-term crash. Most “wholesome drinks” alternatively, compromise on style. Misfits bridges that hole.
Every can incorporates 7g of prebiotic fiber, zero added sugar,100% plant-based components. It’s not simply low-calorie; it’s genuinely useful. And in contrast to most well being drinks that look or style medicinal, Misfits delivers that very same fizzy kick folks love about soda however with out the junk.
How is the Indian shopper responding to useful drinks in comparison with international traits?
Aditya Pai: India’s catching up quick. Globally, useful drinks are already a multi-billion greenback class, with intestine well being changing into the subsequent massive frontier. In India, consciousness is rising quickly — particularly amongst 18–35-year-olds in metros who learn labels, observe health traits, and wish smarter choices.
We’re seeing robust traction from early adopters who’re interested in prebiotics and love the truth that Misfits doesn’t style “wholesome.” The shift is obvious — Indians are able to ditch sugary sodas, however they received’t compromise on enjoyable. Misfits provides them each.
What have been the important thing challenges in creating and launching a health-focused soda in India?
Aditya Pai: Truthfully, every thing — from formulation to notion.
- Formulation: Getting prebiotic fibers to mix seamlessly right into a carbonated drink with out affecting texture or style was a nightmare. We went via 40+ iterations earlier than discovering the best stability.
- Market training: Folks perceive “probiotics,” not “prebiotics.” So, our largest problem — and alternative — was educating shoppers with out sounding boring.
However each problem helped us construct stronger — scientifically, creatively, and strategically.
Are there plans to broaden globally within the close to future?
Aditya Pai: Sure — completely. Whereas our focus is at the moment on scaling throughout India, particularly Mumbai, Bangalore, and Delhi, we’ve already acquired curiosity from distributors within the Center East and Southeast Asia.
The long-term imaginative and prescient is to make Misfits a international Indian model that stands for clear, useful enjoyable — not simply one other well being drink. We consider intestine well being is common, and our strategy — science-backed however rebellious — travels nicely throughout cultures.
Aditya’s imaginative and prescient for a more healthy, acutely aware life-style continues to encourage change, positioning Misfits as a pioneer in useful wellness drinks.
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