A Dialog with Swagatika Das, CEO & Co-founder at Nat Behavior

An Unique Interview with Swagatika das, CEO & Co-founder at Nat Behavior, certainly one of India’s fastest-growing D2C magnificence and wellness manufacturers

On this partaking interview, Swagatika Das, CEO and Co-founder of Nat Behavior, shares her inspiring journey of constructing certainly one of India’s fastest-growing D2C magnificence and wellness manufacturers rooted in freshness, sustainability, and the revival of conventional self-care practices.

What impressed you to begin Nat Behavior, and the way did the thought of bringing freshly made magnificence and wellness merchandise to customers take form?

Swagatika das: The thought for Nat Behavior was born from a easy however highly effective realization, what we apply on our pores and skin ought to be as recent, pure, and secure as what we eat.

For years, we’ve unknowingly utilized chemical and toxin-laden merchandise on our pores and skin, forgetting that the pores and skin absorbs what we feed it.

I grew up surrounded by Ayurvedic practices the place malais, ubtans, and oils have been freshly ready within the kitchen, brimming with diet and life. However trendy magnificence aisles have been dominated by merchandise constructed for shelf life, not pores and skin well being.

Nat Behavior was created to vary that, to carry 100% Recent & Pure Ayurveda backed with science and innovation, mixing age-old knowledge with trendy science and comfort.

Nat Behavior is understood for its “freshly made” method to magnificence. What does freshness imply to you within the context of skincare and wellness?

Swagatika das: Freshness, to me, is life in its strongest kind and at a mobile degree.  At Nat Behavior, each ingredient carries its pure efficiency, made much more efficient by way of science.

We make investments deeply in R&D to know how every pure extract behaves and the way it may be utilized in the precise focus to ship most outcomes. It’s this steadiness of nature and science that makes our merchandise not simply 100% recent and pure, however actually efficacious.

As certainly one of India’s fastest-growing D2C manufacturers, what have been the largest challenges in scaling Nat Behavior whereas sustaining high quality and buyer belief?

Swagatika das: Scaling a recent model may be very totally different from scaling a daily one. Our largest problem was managing shelf life and logistics with out compromising freshness.

We needed to construct the whole lot from scratch, tech-enabled high quality checks, and an agile provide chain that delivers inside days of manufacturing.

However these challenges additionally grew to become our strengths. Shoppers belief us as a result of we’ve stayed uncompromising on high quality, regardless of how briskly we develop.

May you share a product or marketing campaign that displays Nat Behavior’s core philosophy of “freshness” and consumer-centric innovation?

Swagatika das: One of many strongest reflections of Nat Behavior’s core philosophy  “freshness” and consumer-centric innovation  is our All-Day Face Malai.

It was born from a easy perception: Indian households have at all times trusted recent malai as the best every day pores and skin rejuvenator. However no model had ever tried to recreate it in its true, unadulterated, freshly-whipped kind.

At Nat Behavior, we took this cultural knowledge and elevated it by way of scientific rigour. Our Face Malai is freshly whipped on daily basis utilizing uncooked milk and washed desi ghee, after which put by way of a 4-step Ayurvedic activation course of.

The result’s a super-charged moisturiser that hydrates, repairs, and even supplies pure solar safety with none heaviness or stickiness.

What makes it uniquely consumer-centric is the way in which we customise it. Shoppers can select their Malai primarily based on age, local weather, or particular pores and skin considerations  making certain true personalisation whereas protecting the product 100% recent, preservative-free, and rooted in conventional skincare.

This product completely captures what Nat Behavior stands for: reviving India’s kitchen-fresh magnificence rituals and delivering them with trendy comfort and scientific precision.

As a lady entrepreneur main a quickly rising model, how do you method management and staff constructing?

Swagatika das: I method management very similar to product formulation, by way of precision, steadiness, and experimentation.

At Nat Behavior, each course of, from formulation to staff constructing, is about attaining the precise decoction, combining creativity with construction and agility with consistency.

My focus is on creating high-performing, cross-functional groups the place concepts are examined, refined, and scaled, very similar to how our formulations are perfected with the precise focus of nature and science. Management, to me, is an iterative course of, data-backed, people-first, and purpose-led.

The model not too long ago unveiled a refreshed id — “Breathe Life.” What does this rebranding signify for Nat Behavior, and the way does it replicate the model’s future imaginative and prescient?

Swagatika das: Our new id  “Breathe Life” marks a pivotal evolution for Nat Behavior.
For us, it signifies way over a visible refresh; it displays our renewed dedication to bringing vitality, purity, and purposeful innovation into on a regular basis magnificence rituals.

At its coronary heart, “Breathe Life” embodies our perception that magnificence is a residing course of , not a fast repair, not a floor resolution. Actual magnificence comes alive when pores and skin, hair, and physique are nourished with freshness, purity, and care.

That is the philosophy that has formed Nat Behavior from day one, and now, with our new id, we’re strengthening it with even deeper scientific precision and trendy formulation intelligence.

Each Nat Behavior product is crafted to retain most nutritive and healing efficacy.
We put together our merchandise recent, with 100% pure substances, so the efficiency of herbs, oils, and botanicals stays at its peak.

Our Ayurvedic basis is now amplified by way of cutting-edge scientific validation, innovation in extraction and activation processes, and formulation methods that improve absorption, security, and effectiveness. 

“Breathe Life” can be a declaration of our future imaginative and prescient. It indicators our dedication to constructing merchandise and experiences that really feel alive , more energizing, simpler, extra sensorial, and extra personalised.

It’s our promise to maintain innovating with integrity, evolving with client wants, and shaping a magnificence ecosystem the place nature, science, and wellbeing work in concord. In essence, our new id expresses who we have gotten:

A model that not solely nourishes magnificence however brings it to life  with freshness, honesty, and uncompromised efficacy.

From a founder’s perspective, what does “Breathe Life” imply to you personally, and the way does it replicate your management philosophy?

Swagatika das: For me, “Breathe Life” is each a philosophy and a accountability.
As a founder, it means infusing vitality, intention and authenticity into the whole lot we create from our merchandise to our tradition to the experiences we ship to customers.

On a private degree, Breathe Life is a reminder to construct with coronary heart. It guides me to remain near the actual wants of ladies, to honour India’s conventional knowledge, and to make sure that the whole lot we put into the world feels alive, recent and genuinely helpful.

It’s about refusing shortcuts, selecting craftsmanship over comfort, and staying dedicated to what’s actual.

As a pacesetter, Breathe Life shapes the way in which I present up for my staff and my organisation. It means creating an atmosphere the place concepts move freely, individuals really feel energised by their work, and we function with readability and compassion.

I consider management shouldn’t be about stress ,it’s about presence. When leaders breathe life into their groups, they unlock creativity, possession and a shared sense of goal.

In essence, Breathe Life captures the soul of Nat Behavior. It’s a reminder that we’re not simply constructing merchandise; we’re nurturing a residing, respiratory ecosystem of freshness, honesty and human connection.

What was your mission and imaginative and prescient on the outset?

Swagatika das: Our mission has at all times been to combine the precision of science and innovation with the purity of Ayurveda, to carry it again in 100% recent and  only kind. We goal to redefine magnificence and wellness by making freshness a class backed by analysis, formulation science, and efficacy.

The imaginative and prescient is to construct a future the place each Ayurvedic product is freshly made, clinically related, and powered by each nature and science.

What recommendation would you give aspiring entrepreneurs – particularly girls – seeking to make their mark within the D2C area?

Swagatika das: Begin with goal, not perfection. Construct with intent, backed by knowledge, perception, and a transparent worth proposition. Within the D2C area, authenticity and product integrity outline long-term success.

In case your innovation genuinely solves a client downside, development follows naturally. For girls founders, particularly, leveraging instinct, empathy, and strategic foresight generally is a highly effective mixture. Lead with readability, keep consumer-obsessed, and let your goal drive measurable affect.

Swagatika Das’s imaginative and prescient for Nat Behavior showcases how authenticity and innovation can redefine trendy magnificence.

Her journey displays a dedication to acutely aware residing, empowering customers to embrace pure wellness whereas honoring the timeless traditions that nurture physique, thoughts, and planet.

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