Mumbai, July 2025 – Actor and local weather advocate Bhumi Pednekar, alongside her sister, lawyer turned entrepreneur Samiksha Pednekar, pronounces the launch of Backbay, a brand new entrant in India’s fast-growing clear beverage sector.
Positioned on the intersection of wellness, sustainability, and design, Backbay introduces its first product: pure mineral water crammed at supply within the Himalayas, enriched with naturally occurring minerals and electrolytes packed in sustainable & design-forward paper cartons.
Backbay’s entry comes at a time when India’s premium and practical hydration market is present process speedy transformation.
As consciousness round well being and environmental considerations proceed to rise, shopper preferences are shifting away from sugary sodas and PET bottles, usually related to microplastics, towards cleaner beverage options and extra sustainable packaging.
The section is projected to develop at a CAGR of 13.2% by 2028, fueled by rising curiosity in intestine well being, clean-label merchandise, and eco-friendly options.
The model goals to fill a essential hole on this house by providing naturally alkaline mineral water from the Himalayas, bottled at supply in Himachal Pradesh at a women-led facility.
Originating from glacial soften, the water slowly filters by mineral-rich formations, absorbing naturally occurring magnesium, calcium, and potassium. It’s then drawn from a protected Himalayan reservoir, yielding a clear, crisp profile that displays the purity of its supply.
“I’ve at all times been acutely aware of what I eat and the way it impacts my well being and the setting,” says Bhumi Pednekar.
“Once I seemed on the bottled water house, it felt outdated and missing in belief. Regardless of being essentially the most important beverage, water hasn’t seen significant innovation.
Most choices are available plastic, and the options are both costly or inaccessible. This made us rethink how water must be sourced, packaged, and skilled.
That’s how Backbay started. Each alternative we’ve made displays our values of integrity, sustainability, and long-term impression. Backbay is not only a product. It’s a cleaner, safer alternative – one which prioritises individuals and the planet.”
What units Backbay aside is its planet-forward packaging. The water is available in FSC-certified paperboard cartons topped with plant-based caps created from sugarcane resin.
These simple to hold cartons are engineered to face up to India’s excessive warmth with out chemical leaching making them a safer, smarter, and extra sustainable different to plastic bottles.
“Water is essentially the most important product we eat day by day, but sarcastically, it’s additionally essentially the most ignored,” provides Samiksha Pednekar. “The class is flooded with imprecise claims, plastic air pollution, and an absence of transparency.
With Backbay, we noticed a transparent hole, to construct a hydration model rooted in integrity, design, and acutely aware sourcing. This wasn’t only a enterprise alternative; it was an opportunity to simplify decisions in a cluttered house and produce readability to one thing as basic because the water we drink.”
Backbay introduces two versatile carton sizes tailor-made to suit seamlessly into your life-style. The five hundred ml pack is ideal for on-the-go hydration – whether or not you’re heading to the gymnasium, commuting, touring, or powering by a busy workday.
For extra sustained refreshment at dwelling, within the workplace, in wellness areas, or throughout eating places and HoReCa institutions, the 750 ml choice presents optimum comfort and eco-conscious fashion.
Backbay Aqua will enter the market on the finish of August, launching throughout choose cities by a well-planned mixture of high-impact retail and quick-commerce channels.
The model’s omnichannel rollout consists of main platforms akin to Swiggy Instamart and Zepto, supported by its personal D2C web site and Amazon to make sure seamless accessibility.
To additional strengthen its presence, Backbay Aqua may also be accessible at top-tier grocery locations like Nature’s Basket and Foodstories, in addition to by choose hospitality companions. Anchored in a wellness-driven product philosophy, a clear and sustainable provide chain.
Water in a field? Sure as a result of what’s good for you also needs to be good for the planet.
Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint is not going to be accountable in any manner for the content material of this story.
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