As know-how corporations proceed to innovate and adapt to shifting person preferences, the deal with creating partaking and monetizable digital experiences has intensified. This development is driving tech giants to reimagine their platforms, aiming to seize person consideration and enhance their market share in a aggressive panorama.
Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is testing a Gemini AI app redesign, which may drive greater engagement and content material monetization, with some dangers, based on BofA Securities.
The Alphabet Analyst: Analyst Justin Publish maintained a Purchase score and value goal of $252.
The Alphabet Thesis: The Gemini AI app revamp affords a extra visible and scrollable feed expertise, the place instructed prompts are paired with pictures, Publish mentioned within the be aware.
Try different analyst inventory scores.
The analyst talked about the next “potential positives from the revamp”:
- A extra visible and feed-based format could drive greater engagement, particularly for cell customers who’re used to scrolling codecs like reels.
- This might enhance time spent on the app.
- Assist customers uncover Gemini’s broader capabilities and broaden use circumstances, resulting in broader adoption.
- Larger monetization potential with elevated engagement and new content material codecs.
“Nevertheless, threat is that an interface overhaul may disrupt current person habits and make the app much less aggressive with core ChatGPT performance,” he additional wrote.
GOOG Value Motion: Alphabet shares have been down 1.34% at $248.13 on the time of publication on Tuesday. The inventory is approaching its 52-week excessive of $256.70, based on Benzinga Professional knowledge.
Learn Extra:
Picture: HVEPhoto on Shutterstock.com
Market Information and Knowledge dropped at you by Benzinga APIs
© 2025 Benzinga.com. Benzinga doesn’t present funding recommendation. All rights reserved.
