An Interview with Kishor Fogla, Founding father of Yellow Slice

An interview with Kishor Fogla, Founding father of Yellow Slice, An modern UI/UX company

On this partaking interview, Kishor Fogla, Founding father of Yellow Slice, shares his insights on the evolving panorama of UI/UX design.

He discusses the company’s modern strategy to creating user-centric experiences and the significance of mixing creativity with know-how in right now’s digital world.

Yellow Slice describes itself as a design consultancy that “emotes and innovates to maneuver the human expertise ahead.” Are you able to share an instance of a undertaking the place this philosophy really got here to life?

Kishor Fogla: A collaborative undertaking with a psychological wellness app startup captures our philosophy in apply and exemplifies among the work we did that had the best affect.

The platform had low consumer retention as a result of it lacked empathy in its design; it felt extra like a transaction quite than a supportive relationship to assist heal by way of wellness.

To resolve this drawback, our crew totally engaged within the consumer expertise by gathering case examine knowledge from individuals with nervousness and melancholy by way of deep-dive interviews to discover their emotional triggers and desires.

We utilized tender calming micro-interactions to mood-tracking animations, revamped mood-tracking animations, and launched a “protected area” function that allow customers pause throughout overwhelming moments to consider the place they’re over-defaulted to continual situations.

After launch, engagement elevated by 65%, and customers described the app as feeling like a companion quite than a device.

This undertaking demonstrated our modern empathetic strategy, enabling us to develop interventions targeted on fixing issues in a profound approach not usually tried that made an impactful distinction.

“Yellow Days” seem to be an enchanting cultural initiative. How has this weekly ritual impacted crew bonding, creativity, or innovation at Yellow Slice?

Kishor Fogla:  “Yellow Days” have been a cornerstone of Yellow Slice’s workplace tradition, fostering crew bonding, creativity, and innovation by way of weekly rituals the place workers paused shopper work to discover ardour initiatives, rising applied sciences, and eccentric concepts (e.g., a “cat espresso machine”).

Structured into three codecs—Yellow Insights (visitor audio system), Hackdays (collaborative problem-solving), and Talent Shows—these periods sparked breakthroughs like an SVG animation experiment (impressed by claymorphism for The Actors’ Reality app), which developed right into a proprietary shopper providing.

By encouraging play with out efficiency stress, Yellow Days strengthened belief, energized shopper initiatives with recent views, and attracted expertise searching for a tradition of curiosity.

Although discontinued post-transition to distant work, their legacy persists in fostering a collaborative, innovation-driven ethos that continues to form the corporate’s strategy to creativity and problem-solving.

Your emphasis on transparency and freedom is refreshing within the UI/UX area. How do you preserve these values when working with high-pressure purchasers and tight deadlines?

Kishor Fogla: We is not going to yield on issues of openness and liberty, even in difficult instances. Each single one in every of our initiatives will get began from granting the shopper expectations on the very first assembly, adopted by totally partaking them all through each collaborative stage through Figma and Miro.

 A living proof is after we labored on a monetary service task that wanted to be accomplished inside 6 weeks, and we launched day by day progress snapshot sharing together with bi-weekly “open home” suggestions periods.

That lowered surprises, lowered belief dangers, and constructed incremental belief. Externally, we flip to our inside crew and provides them the appropriate to lift issues early, like one in every of our designers calling out a double navigation usability challenge on a dashboard prototype throughout a dash.

If we handled these points, at this stage, no-cost revisions and accompanying frustrations would ensue. Freedom doesn’t seek advice from exploitable chaos, however relinquishing management allows our purchasers to see the varied methods their challenges will be tackled by way of knowledgeable artistic navigation.

With providers starting from UX Audits to Dashboard Design and SVG Animations, how does Yellow Slice guarantee consistency in user-centric design throughout such a broad spectrum?

Kishor Fogla: Yellow Slice maintains consistency in user-centric design throughout their broad service spectrum by way of their “Golden Thread” strategy – a framework that connects all design parts again to consumer wants.

As demonstrated within the Shoonya buying and selling platform undertaking, they start with complete consumer analysis to establish particular ache factors like sluggish efficiency, restricted customization, and sophisticated knowledge visualization challenges.

Their STEP Course of (Strategic, Tactical, Environment friendly, Function-driven) ensures that each answer, from UX audits to SVG animations, serves a practical goal quite than being merely ornamental.

As an illustration, their animated parts within the Market Stream Web page helped customers course of complicated buying and selling knowledge, whereas their customizable dashboards addressed personalization wants.

By persistently asking “Who’s the individual concerned on this interplay?” and “What’s their want?” throughout all providers, Yellow Slice ensures that even their most technical options stay human-oriented and unified in goal.

What recommendation would you give to younger designers or design-driven startups attempting to construct a result-oriented and collaborative artistic tradition like Yellow Slice?

Kishor Fogla: To start out, hear greater than you converse. Designing entails resolving their points, not flaunting your design attraction. Secondly, foster psychological security. Junior designers with a level of security to play—safely experiment—and fail are likely to innovate with out restrictions.

An intern pitched a really unconventional navigation design throughout a shopper presentation, and it in the end grew to become the defining function of the undertaking.

Lastly, rejoice the result as a rise in consumer retention or enhancement of accessibility over the period of time spent on it.

Tradition takes time to develop, however if you happen to flip that on its head and emphasize individuals over processes and allow groups to take possession together with the liberty to regulate their creation, they are going to organically obtain nice outcomes.

At Yellow Slice, we found that when given the chance to be heard, probably the most reserved people paradoxically have a tendency to supply among the most profound ideas.

Kishor Fogla’s imaginative and prescient for Yellow Slice highlights the transformative energy of considerate design. His dedication to innovation and consumer expertise positions the company as a frontrunner within the UI/UX area, paving the way in which for future developments in digital interplay and engagement.

Learn Success story of Indian entrepreneurs & startups at SugerMint. Comply with us on Twitter, Instagram, Fb, LinkedIn