After a quick burst of recognition, Zoho’s homegrown messaging app Arattai is dropping momentum, slipping out of India’s high 100 apps on each Google Play and Apple’s App Retailer.
As soon as hailed as a “made-in-India” different to WhatsApp, Arattai had topped each charts in mid-October. This surge was pushed by authorities assist for indigenous digital instruments. Nevertheless, as of 4th November, it ranks one hundred and fifth on Google Play and 123rd on the App Retailer. That is in keeping with a Moneycontrol report.
The app’s downloads have plunged sharply — from 13.8 million in October to simply 1.95 lakh to this point in November. Month-to-month energetic customers additionally fell barely from 4.35 million in October to 4.09 million.
Launched in 2021 by Chennai-based Zoho Corp, Arattai — which suggests “informal discuss” in Tamil — was constructed as a privacy-focused different to WhatsApp.
It noticed a quick resurgence after ministers and officers endorsed Zoho’s suite of swadeshi digital instruments. Nevertheless, sustaining that momentum now seems to be a problem.
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