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Reading: Because the FTSE falls I can see low-cost shares in every single place – time to buy groceries!
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StockWaves > Global Markets > Because the FTSE falls I can see low-cost shares in every single place – time to buy groceries!
Global Markets

Because the FTSE falls I can see low-cost shares in every single place – time to buy groceries!

StockWaves By StockWaves Last updated: November 20, 2025 4 Min Read
Because the FTSE falls I can see low-cost shares in every single place – time to buy groceries!
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The FTSE 100 is falling!Nice cut price shares

Picture supply: Getty Photographs

I really like to purchase low-cost shares and with world inventory markets sliding now seems like an excellent time to go cut price searching.

Placing it merely, shares are cheaper. If it’s a dividend payer, the yield rises too as a result of the entry worth is decrease. Shopping for the dip additionally reduces the danger of piling right into a inventory whose worth is inflated by frothy sentiment quite than stable fundamentals.

It’s by no means so simple as grabbing something off the racks although. A cut price solely is sensible if it’s one thing value proudly owning within the first place. High quality comes first, not the sticker worth. If an organization is sinking on account of its personal errors quite than wider market jitters, that brings an entire new layer of threat.

The FTSE 100 is falling!

Media big WPP is a working example. Its share worth has collapsed 60% over the past yr as promoting budgets dry up and shoppers stroll away. WPP seems dirt-cheap with a price-to-earnings ratio of round 6.2, nicely under the FTSE 100 common of roughly 17, however low-cost doesn’t at all times imply good worth.

I believe GSK seems extra promising. The pharmaceutical big already appeared attractively priced earlier than this sell-off and appears even higher worth as we speak with a P/E of 11.2 and yield of three.45%. Hikma Prescription drugs may additionally be value a glance.

It trades on a P/E of simply 9.4 and yields round 3.95%. The Hikma share worth has slumped 12% within the final month, though not solely due to the market rout. The board reduce margin and income forecasts on 6 November as world provide chain issues delayed output at its new Bedford facility. Even so, the long-term prospects look stable.

Nice cut price shares

Coach retailer JD Sports activities Vogue now trades on a rock-bottom P/E of 6.2 as consumers within the US and Europe tighten their belts. Price range service EasyJet seems low-cost too with a P/E round 7.4. Each have been struggling for a while, however the newest sell-off has made them much more inexpensive for these ready to attend for customers to really feel flush once more.

Certainly one of my favorite development shares is Worldwide Consolidated Airways Group (LSE: IAG). Its shares are down round 5% over the past month, though they’re nonetheless up 50% over the yr because the restoration from the pandemic continues.

Airways are delicate to shocks, as all the things from weaker shopper confidence to wars, pure disasters, and rising gas prices can hit revenues.

The group warned of “some softness” within the North American market in its 7 November replace, when Q3 working revenue edged up simply 2% to €2.05bn. That’s wanting analyst forecasts of €2.19bn. There could also be extra volatility forward, particularly given rising concern a few US recession, however I nonetheless assume that is one buyers would possibly contemplate shopping for with a long-term view.

Shopping for after a broader market dip isn’t a assured win. Proper now, no one is aware of if the present sell-off will speed up or do a pointy reverse. In consequence, I’ll unfold my very own purchases throughout the subsequent few weeks, making the most of additional dips, whereas accepting I’ll by no means name the precise backside of the market. With many FTSE 100 shares trying low-cost, there’s no level hanging round.

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