Seasoned government brings twenty years of sports activities, leisure, and digital innovation experience.
MUMBAI, 3 September 2025: Sportz Interactive (SI), a worldwide chief in sports activities expertise and fan engagement and a part of the Sportz Options Group, has introduced the appointment of Blair Richardson as Director of Enterprise Growth to speed up its enlargement throughout the European and UK markets.
Based mostly in London, Richardson will spearhead SI’s regional progress, constructing on its international popularity for delivering cutting-edge digital transformation in sports activities.
Richardson started his profession as Enterprise Growth & Sponsorship Supervisor earlier than becoming a member of Reuters, the place he spent six years as Industrial Director – Sport & Leisure.
At Reuters, he managed the corporate’s international industrial sports activities content material division, with a give attention to increasing into North America and Asia. His work included partnerships with manufacturers and rights holders akin to Rolex, Nike, Adidas, Puma, FIFA, Sky Sports activities, Barclays Premier League, and Beats by Dre.
He grew to become a recognised knowledgeable in rights clearance and IP, pioneering new approaches to sports activities imagery and digital content material for broadcasters, manufacturers, and sponsors.
He went on to guide enterprise growth and content material acquisition at ScribbleLive, serving to sports activities and leisure IPs monetise digital content material throughout platforms.
He later co-founded Chatsuite, an AI chatbot platform that created fan engagement merchandise for organisations together with FC Barcelona, BBC, Eurosport, Xbox, WWF, and Getty Photographs. Extra lately, Richardson held management roles at Monterosa, Hex Digital, and Rehab Company, the place he developed revolutionary advertising and marketing, AI, and web3 options for international cultural and sports activities manufacturers. His portfolio consists of delivering campaigns for Nike, NBA, Google, ITV, Meta, Warner Bros, and System 1.
Commenting on his appointment, Blair Richardson stated: “Sportz Interactive has already confirmed itself as a worldwide chief in digital transformation for sports activities organisations, and I’m excited to deliver my background in sports activities content material, AI innovation, and fan engagement to this subsequent chapter. Having labored with a number of the world’s most formidable manufacturers and rights holders,
I see an enormous alternative to use SI’s AI-driven, technology-first method in Europe and the UK, two of probably the most revolutionary and aggressive sports activities markets on the planet.”
Raghav Mehta, SVP – Worldwide Leagues & Federations at Sportz Interactive, added: “We’re delighted to welcome Blair to Group SI.
His distinctive mix of sports activities and leisure experience, mixed with a confirmed monitor report of driving innovation by means of partnerships with a number of the world’s largest manufacturers, makes him the proper chief to information our progress in Europe and the UK.
We’re assured that underneath his management, SI will proceed to form the way forward for fan engagement and digital options in these markets.”
With current international prospects together with the Worldwide Olympic Committee, NBA, UEFA, Disney, Google, and System One, Sportz Interactive’s enlargement within the EU and UK markets additional strengthens its dedication to delivering world-class digital transformation capabilities for sports activities organisations worldwide.
ABOUT THE SPORTZ GROUP:
With the imaginative and prescient of empowering sports activities organisations to maximise fan affinity and commercialisation, The Sportz Group has greater than twenty years’ value of operational area experience. With greater than 700 ‘gamers’ on its group, the corporate works with prospects throughout 40 sports activities worldwide.
With headquarters in Mumbai and Singapore, Sportz Interactive proudly companions with world-renowned sporting entities and types together with the IOC, BCCI, System 1, UEFA, Google, NBA, ICC, and UFC.
By way of the years, the Sportz Group has gained an immense popularity for its state-of-the-art choices backed by reside information feeds, a full-service FanXP platform that powers web sites and cell purposes, fantasy video games, social media improvements, content material initiatives and most lately, the launch of its fanalytics choices.
Disclaimer:- This story has not been edited by SugerMint employees and offered by the company. SugerMint is not going to be accountable in any approach for the content material of this story.
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