Blue Tribe’s Prolonged Model ‘KLAW’ Launches Three Daring and Distinctive New Flavours Tailor-made for Gen Z into wholesome snacking class

Supergrain puffs simply bought fiercer. Greater crunch, bolder style, zero apologies. KLAW is right here to dominate each snack shelf Gen Z touches

Mumbai, India: [ Date 21, 2025] Klaw snacks are turning up the warmth. Its unapologetically daring snack model KLAW quickly increasing and launching goes robust, rolling out three brand-new, flavor-packed Supergrain Puffs in file time.

With Rowdy Rasam, Scream & Onion, and Masala Reminiscence becoming a member of the lineup, KLAW now boasts six distinctive flavours launched inside just some months, a transparent signal that this model isn’t slowing down anytime quickly. 

These new launches comply with the success of KLAW’s first three hits Spicy Guava, Candy Chilli, and Pudina Blast which kicked off the model’s daring taste journey.

Gen Z can’t get sufficient of KLAW’s flavor-forward rise up. From the fiery tang of Rowdy Rasam a tribute to South India’s beloved consolation dish to the spooky-cool Scream & Onion, dropping on Halloween with its personal IP, “KLAW-O-WEEN”, and the nostalgic punch of Masala Reminiscence, each puff is proof that wholesome snacks don’t must play it secure. 

KLAW is right here to crush the parable that protein isn’t tasty — redefining snacking with irresistible crunch, daring flavours, and a guilt-free chew.

Every puff is powered by tremendous grains like jowar, moong dal, crimson rice, quinoa, chickpeas, and pea & soy proteins, baked (by no means fried), made with olive oil, and loaded with 9g of protein per 50g pack priced at Rs.50/- and Rs. 30/- for 32g pack.

“We’re constructing India’s most enjoyable snacking revolution,” stated Nikki Arora Singh, Co-Founder, Shivanika Meals. “KLAW is about breaking each rule of boring, ‘wholesome’ snacks. We transfer quick, we innovate sooner, and we’re obsessive about flavour.

These three new launches are just the start of our flavour-forward journey. Through the use of tremendous grains, baking as a substitute of frying, and cooking with rice bran oil & olive oil, we’ve created snacks which can be excessive in protein, crunchy, and fully guilt-free. These new flavours seize all the pieces KLAW stands for: playful, conscious, and unapologetically daring.”

The brand new flavours are actually accessible on all main quick-commerce platforms, together with Zepto, Swiggy Instamart, BigBasket, and Amazon in addition to trendy commerce shops like Reliance Retail, Freshpik, Nature’s Basket throughout Delhi, Mumbai, Bangalore & different metro cities. 

The launch is complemented by a digital-first marketing campaign concentrating on Gen Z by influencer collaborations, social media activations, and attention-grabbing packaging.

KLAW continues Shivanika Meals’ mission to supply snacks which can be daring in style, wholesome by design, and devilishly good, making it the go-to alternative for India’s younger, energetic customers.

Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint is not going to be accountable in any method for the content material of this story.

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