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Reading: British American Tobacco and Imperial Manufacturers are each high-yield shares. Right here’s the one I want!
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StockWaves > Global Markets > British American Tobacco and Imperial Manufacturers are each high-yield shares. Right here’s the one I want!
Global Markets

British American Tobacco and Imperial Manufacturers are each high-yield shares. Right here’s the one I want!

StockWaves By StockWaves Last updated: September 30, 2025 5 Min Read
British American Tobacco and Imperial Manufacturers are each high-yield shares. Right here’s the one I want!
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Contents
Two London-listed cigarette firmsShare worth beneficial propertiesTrying to the long runMilking the money cow, whereas constructing future alternative income streams

Picture supply: Getty Pictures

For dividend-hungry traders on the lookout for high-yield shares, tobacco firms are a perennial favorite.

That is smart. Cigarettes are low cost to make and may promote for a reasonably penny, which means that tobacco firms can generate a whole lot of money.

With the business in long-term decline, progress alternatives are restricted. Which means excessive working money flows can typically convert into excessive free money flows, as a substitute of needing to be ploughed again into the enterprise.

In the meantime, as some traders shun tobacco shares on moral grounds, death-stick makers typically prioritise their dividend as a key plank of their funding case.

Two London-listed cigarette firms

For instance, contemplate UK-based corporations British American Tobacco (LSE: BATS) and Imperial Manufacturers (LSE: IMB).

In the meanwhile, these two FTSE 100 members provide dividend yields of 6.1% and 6.0%. In comparison with the FTSE 100 common of three.3%, that may be a probably profitable alternative for traders.

Share worth beneficial properties

Currently, a number of the attraction has been about capital beneficial properties, in addition to dividends.

Over 5 years, British American shares have moved up 43%, whereas the Imperial Manufacturers share worth has grown by 130%.

That’s spectacular stuff, however a few caveats are so as. One is that tobacco shares have a tendency to come back out and in of style. They’ve a defensive high quality because of cigarettes’ addictive qualities (maybe explaining current robust efficiency amid unstable markets).

However ongoing dangers akin to declining cigarette use and probably increased regulatory or litigation prices can weigh on them even in a bull market.

In the meantime, Imperial’s five-year efficiency is affected by its baseline.

5 years in the past, Imperial reversed its coverage of 10% annual progress in its annual dividend per share and minimize the payout considerably. That despatched the share worth down sharply.

Each firms’ share costs stay nicely beneath the place they have been in 2016/17.

Trying to the long run

Whereas Imperial minimize its dividend in 2020, British American has raised its payout per share yearly for many years.

It plans to maintain doing so. Imperial additionally has such a plan, or what is called a progressive dividend coverage.

The massive query for the business general – together with Britain’s two sizeable tobacco producers – is how sustainable the present enterprise mannequin is.

Cigarette smoking is falling in most markets and that appears set to proceed. Non-cigarette merchandise probably provide to fill a number of the income hole, although how a lot stays to be seen.

Thus far, merchandise akin to vapes have been nowhere close to as worthwhile as cigarettes. That might change over time with product growth and economies of scale. Or, it might not.

Milking the money cow, whereas constructing future alternative income streams

That query issues as a result of Imperial’s strategy has been to take advantage of its cigarette money cow and transfer pretty cautiously into different areas, whereas British American has been extra full-throttled in constructing its non-cigarette enterprise.

Imperial’s strategy may make sense given the moderately unattractive economics of the non-cigarette marketplace for now. In the long run, although, making an attempt to take advantage of a money cow with declining consumer numbers has a shelf life as a method.

I feel British American’s strategy units it up higher to maneuver past cigarettes, whereas additionally benefiting from the lengthy tail of that enterprise. Between these two high-yield shares, I see British American because the one for long-term traders to think about.

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