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It has been a 12 months to neglect for these invested in Greggs (LSE:GRG). The beloved baker was a dependable inventory market performer for a very long time, however thus far in 2025, the share value has crashed 45%.
There are just a few causes for this, together with slowing like-for-like gross sales, larger employer prices, and weak shopper sentiment. Lurking beneath all this can be a nagging suspicion that the UK has reached peak Greggs. In different phrases, the agency has little progress left to serve up.
But, the market is commonly a fickle beast. It is going to possible reward any turnaround in fortunes at Greggs with a inventory value increase.
So, the place do institutional analysts see the Greggs share value heading over the subsequent 12 months? Let’s discover out.
Forecasts
Wanting on the forecasts, I see that analysts are considerably divided. Of the 12 giving the inventory a score, half see it because the equal of a Purchase. 4 have it down as a Maintain, whereas two are bearish.
Maybe unsurprisingly, there’s additionally fairly a large unfold within the share value targets amongst these specialists. The bottom is 1,330p, which is 13% under the present share value of 1,534p. The best value goal is 3,060p — virtually double the place the inventory is now!
However the common value goal is 2,104p (37% larger). So, if these specialists are broadly right, then traders at this time may flip £5,000 into roughly £6,850 in 12 months time.
On prime of this, there are anticipated to be dividends, which might take the full return above £7k. That is primarily based on the forecast dividend yield of 4.5%.
Had been this to occur, the one-year good points can be roughly 41%. A implausible market-thrashing return.
Caveats incoming…
Naturally, this comes with a number of caveats. Analysts’ targets are extra like knowledgeable guesswork, and we will see how their completely different assumptions result in some fairly wild variations.
1,330p? 3,060p? These two brokers can’t each be proper!
What’s extra, the forecast 4.5% yield won’t be met. Buying and selling at Greggs may deteriorate over the approaching winter months, resulting in decrease income and a dividend lower. In flip, that may spark a recent sell-off within the shares.
Had been this to occur, analysts would revise their calculations and fashions, with new (virtually definitely decrease) value targets. In order that they can’t be totally relied upon.
One to contemplate?
Nonetheless, all this does recommend that the promoting in Greggs shares may be overbaked. The ahead price-to-earnings ratio right here is lower than 12, which is a noticeable low cost to earlier years. A couple of months in the past, it was nearer 20.
In fact, the dire state of the UK economic system and earnings strain justify a decrease valuation. However Greggs has a big and dependable buyer base, robust steadiness sheet, and nonetheless largely provides good worth for cash, for my part. It’s even opening its first pub (known as The Golden Flake Tavern).
Solely time will inform whether or not we’ve reached peak Greggs. However I think that there’s worth on provide after the inventory’s 45% crash. The dividend yield provides weight to the funding case, I really feel.
I’m not going to extend my publicity to the retailer sector, as I already maintain shares of Video games Workshop and JD Sports activities. However Greggs may be value a search for contrarian traders looking for a possible cut price.

