Information of a brand new CEO appointment despatched the Diageo (LSE:DGE) share worth up 7.5% on Monday (10 November) morning. However a change of management isn’t the one factor the corporate wants.
Sir Dave Lewis has some spectacular credentials, however a variety of the agency’s latest challenges have been to do with issues past its management. So can buyers count on the inventory to rally?
Identical issues?
The brand new CEO is coming right into a troublesome state of affairs. Diageo’s been dealing with challenges from excessive stock ranges, weak client spending, and the rise of GLP-1 medication. These are all interconnected, although they current various levels of problem for the agency. Stock ranges at US wholesalers, for instance, I count on to normalise over time.
With client spending, I anticipate issues getting worse earlier than they get higher. And the growing use of GLP-1 medication seems like a long-term problem, although its scope’s unclear.
Diageo can’t instantly do something about these points, however what it could possibly do is deal with the issues which are below its management. And that is the place the importance of the brand new CEO is available in.
Self-help
Lewis has a well-earned popularity from his time at each Tesco and Unilever as somebody who isn’t afraid to take drastic motion. And that is perhaps good for Diageo.
Stress on gross sales and income has pushed the corporate’s leverage ratio to an unusually excessive degree. And lowering debt is one thing that the brand new CEO handled very successfully at Tesco.
On high of this, the FTSE 100 drinks agency has been extensively reported to be contemplating promoting off a few of its weaker strains. That’s one other space the place Lewis has been profitable previously.
Whereas there are clearly challenges that aren’t below the CEO’s management, it’s encouraging to see the corporate seeking to do what it could possibly. However buyers should be sensible.
Outlook
The Diageo share worth might need jumped on the information of the appointment, however turning across the enterprise isn’t going to occur in a single day. It’s going to take time. Lewis doesn’t begin till January and even then, restructuring the agency’s portfolio (if that’s the plan) goes to be a prolonged course of. So buyers should be ready to attend.
Diageo’s state of affairs seems much like the place Unilever was a few years in the past. And promoting off weaker manufacturers to focus on stronger ones has helped generate progress for that enterprise.
Within the meantime, I count on the macroeconomic challenges the corporate has been dealing with to persist. So buyers in search of fast returns from this level is perhaps upset.
Holding on
After final week’s disappointing outcomes, I mentioned that my intention was to carry on to my Diageo shares. Whereas the brand new CEO makes me a bit extra optimistic, my view hasn’t actually modified.
I nonetheless suppose the corporate’s dealing with a variety of challenges which are past its management. And my view stays that Debra Crew was very unlucky to be in cost throughout a troublesome interval.
I’m nevertheless, inspired by the agency’s dedication to making an attempt to make enhancements the place it could possibly. I’m not anticipating a dramatic restoration, however I’m blissful to attend and see what occurs.


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