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Reading: Certainly one of Britain’s greatest dividend shares is hovering! Time to purchase?
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StockWaves > Global Markets > Certainly one of Britain’s greatest dividend shares is hovering! Time to purchase?
Global Markets

Certainly one of Britain’s greatest dividend shares is hovering! Time to purchase?

StockWaves By StockWaves Last updated: May 12, 2025 4 Min Read
Certainly one of Britain’s greatest dividend shares is hovering! Time to purchase?
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Sensible dividend file, however with an unsure futureThe share appears low-cost – maybe!

Picture supply: Getty Photos

What yr it has been for shareholders in British American Tobacco (LSE: BATS). For starters, the 7.6%-yielder raised its dividend per share, because it has yearly this century. On prime of that, the share worth has soared 31% over the previous yr. I’ve been searching for dividend shares to purchase for my portfolio – might this be one for my purchasing record?

Sensible dividend file, however with an unsure future

Let’s begin with the dividend. British American is likely one of the nation’s greatest payers, doling out over £5bn in dividends to shareholders final yr alone. With the FTSE 100 at the moment yielding a mean 3.5%, British American provides comfortably greater than double that.

Keep in mind that this isn’t even uncommon for the share. A yr in the past, the decrease share worth meant that the share really supplied the next yield.

So what’s behind the excessive yield? I reckon there are 4 key components.

One is the enticing economics of the tobacco business. Cigarettes are low-cost to make and could be bought at excessive costs, one thing helped by British American’s portfolio of premium manufacturers. That’s good for money era — and dividends.

The opposite three components are linked, as I see it. One is that many buyers shun tobacco firms on moral grounds, serving to preserve share costs considerably in test and preserve yields. Additionally, British American has constantly grown its dividend and made it clear that that may be a precedence for the long run too.

However that isn’t assured, because of the last issue I believe has helped preserve the dividend excessive: uncertainty.

British American’s merchandise are killing a few of its clients. Fewer persons are selecting to smoke in most markets. There’s a danger that, if cigarette gross sales preserve falling, the dividend must be lower sooner or later. Rival Imperial Manufacturers made that transfer 5 years in the past.

The share appears low-cost – maybe!

British American has been creating its non-cigarette enterprise extra aggressively than Imperial. For now the profitability mannequin doesn’t compel me. Over time although, which will enhance.

In the meantime, the corporate’s sale of cigarettes continues to fall – however stays substantial. Final yr, the agency noticed cigarette volumes fall by 9%, but it surely nonetheless shifted over half a trillion cigarettes.

The long-term economics listed below are shifting although. Greater costs might help mitigate a few of that quantity loss however there are limits to that strategy earlier than much more people who smoke stop.

British American trades on a price-to-earnings (P/E) ratio of 9, which appears low-cost. However internet revenue final yr was lower than half what it had been three years earlier than. Whereas the present P/E ratio is reasonable, if earnings preserve sliding at tempo, the possible P/E ratio could also be a lot greater.

On the proper worth, British American is likely one of the shares I’d select to purchase for my portfolio. After the previous yr’s share worth development although, it’s not as enticing to me because it as soon as was.

For now, regardless of that tempting dividend yield, I can’t be including it again into my portfolio. I simply reckon there are too many different higher cut price dividend shares within the UK inventory marketplace for me to purchase proper now!

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