The Breastfeeding Promotion Community of India (BPNI), an organisation working to “defend, promote and help breastfeeding practices, has filed a criticism with the Union authorities towards Amul for allegedly selling its newly launched liquid ready-to-feed toddler formulation, which is listed on their web site. It stated the diary large violated Toddler Milk Substitutes, 1992.
Dr. Arun Gupta, MD, FIAP (Ped), coordinator at BPNI took to X to flag it, stating, “BPNI makes a proper criticism to involved authorities requesting for actions to guard kids’s well being @MoHFW_INDIA @fssaiindia @NCPCR_ @MinistryWCD. Violations of IMS Act undermine breastfeeding. This time its @Amul_Coop.” He additional questioned, “Why it’s so troublesome to abide by the regulation?”
What does the criticism say?
In a criticism to Ministry of Well being, Ministry of Ladies and Baby Improvement, FSSAI, NCPCR, for a faster motion and compliance, the BPNI acknowledged, “The promotion of toddler formulation by @Amul_Coop, as reported is in direct contravention of Part 9 of the IMS Act, 1992, which prohibits all types of promoting and promotion of toddler milk substitutes. Using a teddy bear picture additional violates Part 6(2) of the Act.”
It cited Part 2(g) of the IMS Act which defines “toddler milk substitute” as any meals marketed or represented as a alternative for mom’s milk for infants as much as two years of age, Part 2(i) that defines promotion as encouraging any particular person to buy or use an toddler milk substitute and Part 6 prohibiting the usage of graphics or phrases that improve the saleability of toddler milk substitutes.
It additional alleges that Amul issued a press launch about its “India’s first liquid ready-to-feed toddler formulation”, selling it as “ultimate to hold” and “good for working moms,” which BPNI claims is promotional in nature, including Amul allegedly used a teddy bear picture in its product label, which BPNI says is just not a impartial image and is used to emotionally attraction and enhance saleability, violating Part 6(2) of the Act.
BPNI requires ‘thorough investigation’
Calling for a “thorough investigation” into the alleged violation and “cognisable offence”, the BPNI has requested to stop all promotional actions associated to toddler milk substitutes, withdraw the teddy bear graphic from the label, arrange a monitoring mechanism for IMS Act compliance and advise media retailers to vet press releases for authorized compliance earlier than publication.
Amul responds
“Amulspray is considered one of India’s oldest and most trusted toddler milk meals manufacturers and is in full compliance of the IMS Act. The hyperlink talked about by you in your submit is just not energetic. We stay dedicated to all the rules of BPNI relating to promotion of toddler meals in India,” Amul’s buyer care acknowledged on X.
