On Wednesday, the Walt Disney Firm DIS mentioned that its streaming platforms have reached one other milestone.
What Occurred: The corporate’s streaming platforms, Disney+, Hulu, and ESPN+, have amassed roughly 157 million month-to-month lively customers globally who have interaction with ad-supported content material.
This determine contains 112 million customers in the USA and represents a mean over the previous six months.
The replace was shared through the annual CES tech convention in Las Vegas.
See Additionally: What’s Going On With FuboTV Inventory After Disney Deal?
Whereas conventional tv has established strategies for measuring viewership, the streaming trade lacks a standardized strategy for gauging international promoting audiences.
Disney’s Promoting division has developed a technique to estimate ad-supported viewers numbers persistently worldwide.
It entails calculating lively accounts throughout Disney’s streaming providers which have considered ad-supported content material for greater than 10 seconds.
Every lively account is multiplied by the estimated variety of customers per account to find out the whole consumer rely. Customers subscribing to a number of platforms could also be counted greater than as soon as.
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Why It Issues: Disney’s achievement within the ad-supported streaming area is noteworthy, particularly as opponents like Netflix Inc. NFLX and Amazon.com, Inc.’s AMZN Prime Video additionally broaden their ad-supported tiers.
In November 2024, Netflix reported 70 million month-to-month customers for its ad-supported tier. Throughout the identical time, it was reported that about 80% of Amazon Prime viewers have subscribed to the newly launched ad-supported tier.
Disney’s fourth-quarter earnings, the place the corporate reported a 6% enhance in income, reached $22.57 billion. This development was partly pushed by positive aspects in its streaming providers, which ended the quarter with 174 million Disney+ Core and Hulu subscriptions.
Worth Motion: Disney’s inventory closed Wednesday’s buying and selling session down by 1.46%, settling at $109.76. Nonetheless, in after-hours buying and selling, the shares gained 1.18%, rising to $111.05, in response to Benzinga Professional knowledge.
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