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Reading: Down 97% and 69%! Ought to I purchase both of those 2 iconic FTSE 250 shares?
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StockWaves > Global Markets > Down 97% and 69%! Ought to I purchase both of those 2 iconic FTSE 250 shares?
Global Markets

Down 97% and 69%! Ought to I purchase both of those 2 iconic FTSE 250 shares?

StockWaves By StockWaves Last updated: June 20, 2025 5 Min Read
Down 97% and 69%! Ought to I purchase both of those 2 iconic FTSE 250 shares?
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Contents
Shaken, and stirredAltering occasions

Picture supply: Getty Pictures

The FTSE 250 has a good few names that might be instantly acquainted to many within the UK. Some that do effectively go on to the massive league, specifically the FTSE 100. Noteworthy examples embody JD Sports activities Trend and Auto Dealer.

Nonetheless, some family names proceed to languish within the FTSE 250. Right here, I’ll have a look at two of them to see if both attraction to me.

Shaken, and stirred

First up, we have now luxurious carmaker Aston Martin (LSE: AML). I used to be re-watching Goldfinger (1964) yesterday, which is the place James Bond first drives the Aston Martin DB5. The model has been iconic ever since.

Sadly, the inventory doesn’t mirror the status. Down 97% since itemizing in 2018, it has been extra scrapyard than showroom!

Final 12 months, wholesale volumes fell 9 % to six,030 automobiles, as Aston repositioned its mannequin vary and skilled weak spot in China. Gross margin was 36.9%, a 220 foundation factors lower, whereas the pre-tax loss got here in at a hefty £289m. 

This 12 months is perhaps higher, with a recent vary of fashions, together with the plug-in hybrid Valhalla supercar due within the second half. New CEO Adrian Hallmark has pledged to finish the losses inside 18 months. 

Nonetheless, my predominant concern right here is the steadiness sheet danger. Internet debt was £1.26bn on the finish of March, greater than the present market cap of £862m. Simply writing that places me off shopping for the shares.

Altering occasions

Subsequent, we have now ITV (LSE: ITV). Once we speak about family names, ITV is actually that, with its content material pumped into tens of hundreds of thousands of properties throughout the UK over many a long time.

I walked previous a home the opposite day that had the Emmerdale theme tune blasting via an open window. It provoked a robust nostalgia in me, transporting me straight again to childhood in my Nanna’s entrance room. Heartbeat does one thing related.

Nonetheless, shares of the broadcaster have slumped by 69% over the previous decade. And in an indication of the occasions, Emmerdale could have one full hour lower per week beginning in January. Comparable modifications are being made to Coronation Avenue. 

ITV’s Managing Director of Media and Leisure Kevin Lygo mentioned this transfer will assist “create headroom within the general programme funds for funding in programming that may assist ITV develop attain in a really very aggressive market.”

The actual fact he mentioned ‘very’ twice is revealing. Because of competitors, I simply don’t suppose ITV has wherever close to the mindshare — particularly amongst youthful viewers — or aggressive edge that it had within the pre-streaming period.

Now, it’s true that its streaming platform ITVX is rising strongly, and now accounts for over 1 / 4 of group advert income. That is the place I watched Goldfinger, funnily sufficient.

ITV can also be reaching new audiences — and advertisers — via YouTube. In the meantime, the Studios division, which additionally makes content material for different streamers, stays a worthwhile asset.

Nonetheless, I worry ITVX is solely going to exchange the standard broadcast viewership. The inventory may be very low-cost at 8 occasions earnings, with a 6% dividend yield, however I believe that displays ITV’s future progress challenges.

Trying forward, Netflix and Amazon Prime Video are prone to grow to be stronger, with bigger budgets. I fear that ITVX will more and more grow to be a small fish in an enormous streaming ocean.

Due to this fact, I see higher progress alternatives for my ISA.

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