Agri-consumer items startup Eggoz has efficiently raised $20 million in a brand new fairness funding spherical. The funding was led by traders Avniv Ventures and Prime Ventures, with extra help from early backers together with Thrive Capital, Goodwater Capital, Whiteboard Capital, and Falcon Edge. The corporate plans to make use of this capital to strengthen its market presence, improve its provide chain, and fund model advertising and marketing, aiming to serve extra health-conscious shoppers throughout India.
Eggoz at a Look
- Based in 2017 by childhood pals Hritik Malhotra, Dheera Rana Dewangen, and Saumil Ramchandani.
- Targeted on pasteurised liquid eggs, sterilised rooster eggs, quail eggs, and ready-to-eat snack strains.
- Operates over 350 franchise kiosks and counters throughout 110+ cities, serving B2C and institutional purchasers resembling health centres, accommodations, airways, and cloud kitchens.
- The startup’s merchandise are identified for his or her high quality, security, and comfort, concentrating on shoppers who need wholesome, high-protein meals with out the effort of cooking or refrigeration.
What the Funding Will Help
The newly raised funds will likely be deployed throughout a number of fronts:
1. Provide Chain and Chilly Storage Enhancements
- Spend money on extra manufacturing amenities close to farms to supply contemporary eggs nationally.
- Increase cold-chain infrastructure to serve Tier 2 and Tier 3 cities effectively.
2. Retail Growth and Franchise Development
- Scale the kiosk and counter community from 350 to over 800 areas by 2026.
- Introduce mini-franchises and quick-selling retailers at malls, gyms, and transit hubs.
3. Model Constructing and Advertising and marketing
- Run health-focused advert campaigns highlighting the advantages of liquid and quail eggs.
- Enhance consciousness through on-line platforms, partnerships with nutritionists, and sampling at occasions.
4. New Product Innovation
- Launch ready-to-eat protein snacks resembling egg bites, omelette cups, and packaged egg whites.
- Introduce value-added protein blends, like egg-protein drinks and spreads, by early 2026.
Eggoz’s Development Trajectory
Since 2018, Eggoz has exited the pilot part to change into a recognised model within the high-protein meals house. Its liquid egg merchandise remodeled the meals scene, permitting prospects to take pleasure in eggs straight in smoothies, oats, and shakes whereas bypassing shell-breaking and cooking.
In FY24, Eggoz reported a 30% year-on-year development in income and crossed ₹50 crore in gross sales. The corporate estimates it would contact ₹100 crore in income by 2026, pushed by expanded retail distribution and the launch of recent merchandise.
Investor Backing
- Avniv Ventures praised Eggoz’s “asset-light, scalable mannequin and core sustainability focus”.
- Prime Ventures highlighted the founder crew’s execution capabilities and the patron pattern towards straightforward, wholesome meals.
- Current traders reaffirmed their confidence by taking part within the spherical to help Eggoz’s subsequent part.
Market Panorama and Demand
India’s well being and wellness meals market is on a robust upward trajectory. Rising middle-class revenue, elevated health consciousness, and better consumption of protein are fueling demand. Eggoz positions itself by providing managed parts of liquid egg whites, pasteurised choices, and novel protein snacks, interesting to working professionals, dieticians, and gym-goers.
Opponents exist within the unorganised egg and dairy market, however Eggoz stands out with standardised high quality, branding, and convenience-led distribution, from micro-kiosks to e-commerce.
Strategic Focus Going Ahead
- Retail Penetration: Increase first in main metro clusters (Delhi NCR, Mumbai, Bengaluru, Hyderabad), then Tier 2 & 3 cities.
- Product Diversification: Construct a more healthy snack portfolio utilizing egg-base and different protein sources.
- Institutional Channels: Strengthen offers with cloud kitchens, gyms, hospitals, and airways.
- Tech Integration: Implement consumer-facing cellular apps for order monitoring, subscription companies, and loyalty applications.
Founders on the Highway Forward
Co-founder Dheera Rana Dewangen remarked:
“This spherical permits us to double down on supply-chain and model efforts. We see immense regional alternative in protein consumption throughout India.”
One other co-founder, Saumil Ramchandani, added:
“We goal to construct a full ecosystem—from liquid eggs to completed protein snacks—serving to folks select more healthy meals with out compromise.”
Why the Funding Issues
Eggoz’s important fundraise highlights investor confidence in India’s protein-rich comfort meals section. The corporate’s plan to scale by way of robust distribution, franchise-led development, and new product strains positions it as a significant participant in agri-consumer innovation.
With strong backing, an skilled founding crew, and an aggressive growth technique, Eggoz targets ₹300 crore in income by FY27 whereas ramping up its footprint in city and rising Indian markets.
