Pioneering voice-led, multilingual buyer engagement in India’s metallic aggregation trade
New Delhi, July twenty ninth 2025: Enlight Metals Pvt. Ltd., considered one of India’s fastest-growing metallic aggregator corporations, has introduced the profitable integration of Conversational AI into its lead era and buyer inquiry operations.
This transfer is a part of the corporate’s ongoing mission to simplify and digitize the commercial metallic provide chain for Bharat’s mobile-first patrons.
The AI-powered assistant is now dwell throughout Enlight’s web site and WhatsApp channel, capturing and routing buyer inquiries in pure language whether or not the request is for HR coils, CR sheets, or GP plates.
The system presently helps Hindi, English, Marathi, and Hinglish, enabling regional gamers to speak effortlessly of their most well-liked language. It’s designed to know native terminology and hybrid dialects, making certain seamless interplay throughout buyer segments.
“At Enlight, we’re constructing greater than only a metallic sourcing platform, we’re creating an clever ecosystem for industrial procurement,” stated Dhananjay Goel, Director, Enlight Metals Pvt. Ltd.
“Conversational AI helps us serve prospects quicker and smarter, particularly those that choose to work together in regional languages. That is about making industrial shopping for so simple as chatting with a pal.”
The AI assistant helps voice-based submission of RFQs (Request for Quotations) in supported languages.
It routinely constructions and routes these inquiries even outdoors enterprise hours, eliminating lead leakage and lowering response occasions from hours to seconds.
Enlight Metals has additionally automated PDF-based quotations, permitting prospects to obtain product pricing immediately based mostly on materials kind, thickness, amount, and supply location.
As Enlight Metals expands into new areas, the corporate plans so as to add Gujarati, Kannada, and different regional languages, additional strengthening its dedication to native accessibility. The AI stack has been constructed as a modular system, able to adapting to linguistic and cultural nuances throughout India.
About Enlight Metals Pvt. Ltd.
Headquartered in Pune, Enlight Metals was based in 2024 as a metallic aggregator serving India’s core industrial sectors.
The corporate simplifies metallic sourcing for OEMs and infrastructure gamers by connecting them with trusted suppliers and producers, making certain high quality, aggressive pricing, and transparency.
Enlight Metals presently serves over 500 OEMs throughout Maharashtra and past, supporting industries akin to car manufacturing, railways, cable tray fabrication, photo voltaic and wind vitality, heavy engineering, and development.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint is not going to be accountable in any means for the content material of this story.
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